{"id":1340,"date":"2023-08-23T10:08:46","date_gmt":"2023-08-23T08:08:46","guid":{"rendered":"https:\/\/evaltep.xcreative.cz\/uncategorized\/analyza-povedomi-o-operacnich-programech-a-projektech-spolufinancovanych-z-evropskych-fondu\/"},"modified":"2023-09-15T15:40:31","modified_gmt":"2023-09-15T13:40:31","slug":"analysis-of-awareness-of-operational-programmes-and-projects-co-financed-from-eu-funds","status":"publish","type":"post","link":"https:\/\/evaltep.xcreative.cz\/en\/articles\/analysis-of-awareness-of-operational-programmes-and-projects-co-financed-from-eu-funds\/","title":{"rendered":"Analysis of Awareness of Operational Programmes and Projects Co-financed from EU funds"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Analysis of Awareness of Operational Programmes and&nbsp;Projects Co-financed from EU funds<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Abstrakt<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">P\u0159\u00edsp\u011bvek se v\u011bnuje anal\u00fdze pov\u011bdom\u00ed obyvatel \u010cesk\u00e9 republiky o opera\u010dn\u00edch programech, projektech financovan\u00fdch prost\u0159ednictv\u00edm evropsk\u00fdch fond\u016f a hodnocen\u00ed p\u0159\u00ednos\u016f t\u011bchto projekt\u016f. Prost\u0159ednictv\u00edm t\u00e9to anal\u00fdzy je v&nbsp;obecn\u00e9 rovin\u011b zkoum\u00e1na \u00fa\u010dinnost komunikace na \u00farovni opera\u010dn\u00edch program\u016f. V&nbsp;souvislosti s&nbsp;pov\u011bdom\u00edm o realizovan\u00fdch projektech, a zejm\u00e9na pak s&nbsp;pov\u011bdom\u00edm o oblastech realizace t\u011bchto projekt\u016f, je pozornost d\u00e1le v\u011bnov\u00e1na konfrontaci oblast\u00ed skute\u010dn\u011b podporovan\u00fdch z&nbsp;evropsk\u00fdch fond\u016f a preferenc\u00ed a postoj\u016f obyvatel \u010cesk\u00e9 republiky t\u00fdkaj\u00edc\u00edch se oblast\u00ed sm\u011b\u0159ov\u00e1n\u00ed evropsk\u00fdch dotac\u00ed. Ze srovn\u00e1n\u00ed jednotliv\u00fdch v\u00fdzkum\u016f, kter\u00e9 se anal\u00fdze pov\u011bdom\u00ed v\u011bnovaly, vypl\u00fdv\u00e1 (a\u017e na v\u00fdjimky) shoda \u010di podobnost zji\u0161t\u011bn\u00fdch z\u00e1v\u011br\u016f a tyto v\u00fdsledky souhrnn\u011b poukazuj\u00ed na vysokou \u00fa\u010dinnost komunikace v\u016f\u010di c\u00edlov\u00e9 skupin\u011b \u0161irok\u00e1 ve\u0159ejnost.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Abstract<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Paper analyses awareness of inhabitants of Czech Republic on operational programmes, awareness on implemented projects supported by EU funds and also analyses benefits of these projects. Through this analysis is generally examined the effectiveness of communication at the level of operational programmes. In the context with the awareness on implemented projects, and in particular with the awareness on the areas of implementation of these projects, attention is also paid to the confrontation of areas actually supported by EU funds and the preferences and attitudes of inhabitants of the Czech Republic regarding this issue. Based on the comparison of&nbsp;conducted researches that cover the given issue, it can be told that almost all results are similar or the same. Furthermore the analyzed findings indicate high effectiveness of communication towards target group of&nbsp;general population.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Kl\u00ed\u010dov\u00e1 slova<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Opera\u010dn\u00ed program, pov\u011bdom\u00ed, projekt, \u00fa\u010dinnost, p\u0159\u00ednos<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Keywords<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Operational programme, awareness, project, effectiveness, benefit<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u00davod<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0158\u00edd\u00edc\u00ed org\u00e1ny opera\u010dn\u00edch program\u016f maj\u00ed podle Na\u0159\u00edzen\u00ed Rady (ES) \u010d.&nbsp;1083\/2006 povinnost propagovat a poskytovat ob\u010dan\u016fm Evropsk\u00e9 unie a p\u0159\u00edjemc\u016fm informace o programech a operac\u00edch spolufinancovan\u00fdch z&nbsp;evropsk\u00fdch fond\u016f, s c\u00edlem zd\u016fraznit roli Spole\u010denstv\u00ed a zajistit, aby byla pomoc z fond\u016f transparentn\u00ed. V pr\u016fb\u011bhu programov\u00e9ho obdob\u00ed tedy \u0159\u00edd\u00edc\u00ed org\u00e1ny jednotliv\u00fdch opera\u010dn\u00edch program\u016f realizuj\u00ed pl\u00e1novan\u00e9 komunika\u010dn\u00ed aktivity a opat\u0159en\u00ed definovan\u00e9 v komunika\u010dn\u00edch pl\u00e1nech, kter\u00e9 by m\u011bly v\u00e9st k napl\u0148ov\u00e1n\u00ed jednotliv\u00fdch strategick\u00fdch i glob\u00e1ln\u00edch komunika\u010dn\u00edch c\u00edl\u016f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Obecn\u00fdm c\u00edlem komunikace region\u00e1ln\u00ed politiky na n\u00e1rodn\u00ed \u00farovni (na&nbsp;\u00farovni jednotliv\u00fdch opera\u010dn\u00edch program\u016f v \u010cR) je zajistit, aby pomoc poskytovan\u00e1 z evropsk\u00fdch fond\u016f byla transparentn\u00ed pro v\u0161echny c\u00edlov\u00e9 skupiny ve\u0159ejnosti, akt\u00e9ry region\u00e1ln\u00edho rozvoje a dal\u0161\u00ed potenci\u00e1ln\u00ed c\u00edlov\u00e9 skupiny programu a sou\u010dasn\u011b zd\u016fraznit pozitivn\u00ed vliv, jak\u00fd m\u00e1 \u010derp\u00e1n\u00ed struktur\u00e1ln\u00edch fond\u016f EU na programy vymezen\u00e9 oblasti podpory.<br>Mezi specifick\u00e9 c\u00edle komunikace vztahuj\u00edc\u00ed se k&nbsp;obyvatel\u016fm \u010cR pat\u0159\u00ed zejm\u00e9na:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>zvy\u0161ov\u00e1n\u00ed pov\u011bdom\u00ed o opera\u010dn\u00edch programech, roz\u0161i\u0159ov\u00e1n\u00ed informovanosti o existenci opera\u010dn\u00edch program\u016f, budov\u00e1n\u00ed znalosti opera\u010dn\u00edch program\u016f, zvy\u0161ov\u00e1n\u00ed pov\u011bdom\u00ed o p\u0159\u00ednosech opera\u010dn\u00edch program\u016f,<\/li>\n\n\n\n<li>informov\u00e1n\u00ed o \u00fasp\u011b\u0161n\u00fdch realiz\u00e1torech projekt\u016f financovan\u00fdch z&nbsp;evropsk\u00fdch fond\u016f, informov\u00e1n\u00ed o pr\u016fb\u011bhu realizace projekt\u016f financovan\u00fdch z evropsk\u00fdch fond\u016f.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Podle vyj\u00e1d\u0159en\u00ed Evropsk\u00e9 komise mus\u00ed b\u00fdt v&nbsp;programov\u00e9m obdob\u00ed 2014\u20132020 v\u011bnov\u00e1na mnohem v\u011bt\u0161\u00ed pozornost efektivit\u011b komunikace kohezn\u00ed politiky EU[1]. Obyvatel\u00e9 Evropsk\u00e9 unie maj\u00ed st\u00e1le nedostate\u010dn\u00e9 pov\u011bdom\u00ed o dopadu kohezn\u00ed politiky EU na region sv\u00e9ho bydli\u0161t\u011b[2]. Gener\u00e1ln\u00ed \u0159editelstv\u00ed pro region\u00e1ln\u00ed politiku (DG Regio) proto v&nbsp;t\u00e9to souvislosti podniklo konkr\u00e9tn\u00ed kroky s&nbsp;c\u00edlem zlep\u0161it viditelnost kohezn\u00ed politiky EU. Realizov\u00e1na byla nap\u0159\u00edklad evaluace dobr\u00fdch prax\u00ed v&nbsp;komunikaci region\u00e1ln\u00ed politiky EU ve vybran\u00fdch \u010dlensk\u00fdch st\u00e1tech. Komunikace v&nbsp;programov\u00e9m obdob\u00ed 2014\u20132020 bude m\u00edt ve srovn\u00e1n\u00ed s&nbsp;minul\u00fdm obdob\u00edm mnohem vy\u0161\u0161\u00ed prioritu a zam\u011b\u0159ena by m\u011bla b\u00fdt zejm\u00e9na na \u0161\u00ed\u0159en\u00ed informac\u00ed o&nbsp;\u00fasp\u011b\u0161n\u00fdch lok\u00e1ln\u00edch projektech, co\u017e se jev\u00ed jako efektivn\u00ed zp\u016fsob zvy\u0161ov\u00e1n\u00ed pov\u011bdom\u00ed o pr\u00e1ci EU a jejich pozitivn\u00edch p\u0159\u00ednosech.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">C\u00edlem t\u00e9to pr\u00e1ce je prim\u00e1rn\u011b anal\u00fdza efektivity komunikace region\u00e1ln\u00ed politiky EU v&nbsp;programov\u00e9m obdob\u00ed 2007\u20132013 na z\u00e1klad\u011b anal\u00fdzy pov\u011bdom\u00ed obyvatel \u010cR o jednotliv\u00fdch opera\u010dn\u00edch programech, anal\u00fdzy pov\u011bdom\u00ed o realizovan\u00fdch projektech a hodnocen\u00ed jejich p\u0159\u00ednos\u016f. Pozornost je d\u00e1le v\u011bnov\u00e1na anal\u00fdze oblast\u00ed, do kter\u00fdch by obyvatel\u00e9 \u010cR prioritn\u011b sm\u011b\u0159ovali prost\u0159edky z&nbsp;evropsk\u00fdch fond\u016f a tyto oblasti jsou konfrontov\u00e1ny se&nbsp;skute\u010dn\u00fdm zac\u00edlen\u00edm t\u011bchto prost\u0159edk\u016f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Metodologie a data<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Prim\u00e1rn\u00edm zdrojem dat pro anal\u00fdzu je v\u00fdzkumn\u00e9 \u0161et\u0159en\u00ed Institutu evaluac\u00ed a soci\u00e1ln\u00edch anal\u00fdz (INESAN), kter\u00e9 prob\u011bhlo formou face-to-face interview (F2F) ve dvou vln\u00e1ch. Prvn\u00ed vlna v\u00fdzkumu byla provedena v lednu 2011 a druh\u00e1 o dva roky pozd\u011bji, v lednu 2013. Zji\u0161t\u011bn\u00ed popsan\u00e9 v&nbsp;tomto \u010dl\u00e1nku vych\u00e1zej\u00edc\u00ed z druh\u00e9 vlny v\u00fdzkumu realizovan\u00e9ho v lednu 2013 a&nbsp;v\u00fdsledky z prvn\u00ed vlny jsou vyu\u017eity na zachycen\u00ed zm\u011bn v pov\u011bdom\u00ed respondent\u016f v \u010dase. Prvn\u00ed i druh\u00e1 vlna v\u00fdzkumu byla provedena na reprezentativn\u00edm vzorku obecn\u00e9 populace ve v\u011bku 15\u201374 let. K v\u00fdb\u011bru respondent\u016f bylo pou\u017eito kv\u00f3tn\u00ed techniky. V\u00fdzkumy prob\u00edhaly v jednotliv\u00fdch kraj\u00edch \u010cR takov\u00fdm zp\u016fsobem, aby byla dodr\u017eena proporcionalita zastoupen\u00ed obyvatel. P\u0159i p\u0159\u00edprav\u011b v\u00fdb\u011bru byla krom\u011b region\u00e1ln\u00edho rozlo\u017een\u00ed d\u00e1le zohledn\u011bna struktura obecn\u00e9 populace z hlediska pohlav\u00ed, v\u011bku a&nbsp;velikosti m\u00edsta bydli\u0161t\u011b. P\u0159i koncipov\u00e1n\u00ed v\u00fdb\u011bru bylo pou\u017eito aktu\u00e1ln\u00edch \u00fadaj\u016f \u010cesk\u00e9ho statistick\u00e9ho \u00fa\u0159adu. V\u00fdb\u011brov\u00fd soubor z ledna 2011 obsahuje celkem 1 973 validn\u00edch p\u0159\u00edpad\u016f, v\u00fdb\u011brov\u00fd soubor z ledna 2013 pak 2114 validn\u00edch p\u0159\u00edpad\u016f. V&nbsp;n\u00e1sleduj\u00edc\u00edch tabulk\u00e1ch je pops\u00e1na struktura v\u00fdb\u011brov\u00e9ho souboru z&nbsp;hlediska pohlav\u00ed, v\u011bku a regionu. V&nbsp;tabulk\u00e1ch je z&nbsp;d\u016fvodu srovn\u00e1n\u00ed uvedena tak\u00e9 struktura obecn\u00e9 populace \u010cR ve v\u011bku 15\u201374 let, kter\u00e1 vych\u00e1z\u00ed z&nbsp;aktu\u00e1ln\u00edch dat \u010cS\u00da.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"520\" height=\"372\" src=\"https:\/\/evaltep.xcreative.cz\/wp-content\/uploads\/2023\/08\/OD_TAB1.jpg\" alt=\"\" class=\"wp-image-281\" srcset=\"https:\/\/evaltep.xcreative.cz\/wp-content\/uploads\/2023\/08\/OD_TAB1.jpg 520w, https:\/\/evaltep.xcreative.cz\/wp-content\/uploads\/2023\/08\/OD_TAB1-300x215.jpg 300w, https:\/\/evaltep.xcreative.cz\/wp-content\/uploads\/2023\/08\/OD_TAB1-105x75.jpg 105w, https:\/\/evaltep.xcreative.cz\/wp-content\/uploads\/2023\/08\/OD_TAB1-480x343.jpg 480w\" sizes=\"auto, (max-width:767px) 480px, 520px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Krom\u011b dat z&nbsp;v\u00fdzkumu Institutu evaluac\u00ed a soci\u00e1ln\u00edch anal\u00fdz byla d\u00e1le pou\u017eita data z&nbsp;v\u00fdzkumu Citizens\u2019 awareness and perceptions of EU regional policy , kter\u00fd v r\u00e1mci edice Flash Eurobarometer (\u010d. 298) realizovala v roce 2010 spole\u010dnost The Gallup Organization, d\u00e1le data z v\u00fdzkumu Informovanost o fondech EU, kter\u00fd v&nbsp;roce 2011 realizovala spole\u010dnosti STEM\/MARK a v&nbsp;neposledn\u00ed \u0159ad\u011b data vych\u00e1zej\u00edc\u00ed z&nbsp;evaluac\u00ed pln\u011bn\u00ed komunika\u010dn\u00edch pl\u00e1n\u016f jednotliv\u00fdch opera\u010dn\u00edch program\u016f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>1.&nbsp;&nbsp;&nbsp; Pov\u011bdom\u00ed obyvatel \u010cR o opera\u010dn\u00edch programech<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mezi specifick\u00e9 c\u00edle komunikace jednotliv\u00fdch opera\u010dn\u00edch program\u016f pat\u0159\u00ed mimo jin\u00e9 budov\u00e1n\u00ed znalosti opera\u010dn\u00edch program\u016f. Pov\u011bdom\u00ed obyvatel o&nbsp;opera\u010dn\u00edch programech a jejich zam\u011b\u0159en\u00ed pak n\u00e1sledn\u011b podporuje napl\u0148ov\u00e1n\u00ed samotn\u00fdch c\u00edl\u016f region\u00e1ln\u00ed politiky Evropsk\u00e9 unie[3]. O \u00fa\u010dinnosti komunikace z&nbsp;hlediska napl\u0148ov\u00e1n\u00ed c\u00edle budov\u00e1n\u00ed znalost\u00ed, vypov\u00edd\u00e1 zejm\u00e9na m\u00edra pov\u011bdom\u00ed o opera\u010dn\u00edch programech v&nbsp;c\u00edlov\u00e9 skupin\u011b \u0161irok\u00e1 ve\u0159ejnost. Z&nbsp;v\u00fdzkumu Institutu evaluac\u00ed a soci\u00e1ln\u00edch anal\u00fdz vypl\u00fdv\u00e1, \u017ee&nbsp;v&nbsp;lednu 2013 znalo minim\u00e1ln\u011b jeden z tematick\u00fdch \u010di region\u00e1ln\u00edch opera\u010dn\u00edch program\u016f 47 % dot\u00e1zan\u00fdch. Krom\u011b t\u00e9to absolutn\u00ed m\u00edry pov\u011bdom\u00ed je v\u0161ak d\u016fle\u017eit\u00e9 porovnat znalost opera\u010dn\u00edch program\u016f mezi experiment\u00e1ln\u00ed a kontroln\u00ed skupinou. Jak v&nbsp;p\u0159\u00edpad\u011b experiment\u00e1ln\u00ed, tak i v&nbsp;p\u0159\u00edpad\u011b kontroln\u00ed skupiny v\u0161ak nen\u00ed na z\u00e1klad\u011b dostupn\u00fdch dat mo\u017eno p\u0159esn\u011b definovat respondenty, kte\u0159\u00ed znaj\u00ed a neznaj\u00ed komunika\u010dn\u00ed aktivity a k vytvo\u0159en\u00ed t\u011bchto dvou skupin byla proto pou\u017eita jin\u00e1 (podobn\u00e1) segmenta\u010dn\u00ed charakteristika. Experiment\u00e1ln\u00ed skupinu tvo\u0159\u00ed respondenti, kte\u0159\u00ed jsou informov\u00e1ni o&nbsp;problematice evropsk\u00fdch fond\u016f a opera\u010dn\u00edch program\u016f (d\u00e1 se u nich p\u0159edpokl\u00e1dat, \u017ee jsou zasa\u017eeni komunika\u010dn\u00ed kampan\u00ed) a do kontroln\u00ed skupiny byly za\u0159azeny ty osoby, kter\u00e9 nemaj\u00ed o evropsk\u00fdch fondech \u017e\u00e1dn\u00e9 nebo t\u00e9m\u011b\u0159 \u017e\u00e1dn\u00e9 informace. Srovn\u00e1n\u00ed experiment\u00e1ln\u00ed a kontroln\u00ed skupiny tedy v&nbsp;tomto p\u0159\u00edpad\u011b nep\u0159in\u00e1\u0161\u00ed jednozna\u010dn\u00e9 potvrzen\u00ed \u00fa\u010dinnosti komunika\u010dn\u00edch aktivit, lze v\u0161ak b\u00fdt pova\u017eov\u00e1no za jednu z&nbsp;indici\u00ed, na&nbsp;z\u00e1klad\u011b kter\u00e9 lze odhadovat jejich dopad. Jak vypl\u00fdv\u00e1 z&nbsp;n\u00e1sleduj\u00edc\u00edho grafu, segment \u201einformovan\u00fdch\u201c respondent\u016f zn\u00e1 minim\u00e1ln\u011b jeden opera\u010dn\u00ed program t\u00e9m\u011b\u0159 2kr\u00e1t \u010dast\u011bji, ne\u017e respondenti ze segmentu \u201eneinformovan\u00fdch\u201c. Za p\u0159edpokladu stejn\u00e9 v\u00fdchoz\u00ed \u00farovn\u011b pov\u011bdom\u00ed u obou skupin respondent\u016f (na po\u010d\u00e1tku programov\u00e9ho obdob\u00ed se d\u00e1 p\u0159edpokl\u00e1dat nulov\u00e1 m\u00edra pov\u011bdom\u00ed), poukazuje tento rozd\u00edl na potenci\u00e1ln\u00ed vysokou \u00fa\u010dinnost komunika\u010dn\u00edch a propaga\u010dn\u00edch aktivit. Jak d\u00e1le vypl\u00fdv\u00e1 z&nbsp;v\u00fdsledk\u016f ch\u00ed kvadr\u00e1t testu [?2=207,100 (df=1), p=0,000], je tato diference statisticky v\u00fdznamn\u00e1. Teze o \u00fa\u010dinnosti komunikace plat\u00ed obecn\u011b za p\u0159edpokladu vysok\u00e9 intern\u00ed validity[4], tzn., \u017ee na&nbsp;m\u00edru pov\u011bdom\u00ed m\u00e1 p\u0159\u00edm\u00fd vliv komunikace a ne jin\u00e9 faktory\/vlivy, kter\u00e9 by bylo mo\u017en\u00e9 jen obt\u00ed\u017en\u011b identifikovat.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"520\" height=\"178\" src=\"https:\/\/evaltep.xcreative.cz\/wp-content\/uploads\/2023\/08\/OD_GRAF1.jpg\" alt=\"\" class=\"wp-image-280\" srcset=\"https:\/\/evaltep.xcreative.cz\/wp-content\/uploads\/2023\/08\/OD_GRAF1.jpg 520w, https:\/\/evaltep.xcreative.cz\/wp-content\/uploads\/2023\/08\/OD_GRAF1-300x103.jpg 300w, https:\/\/evaltep.xcreative.cz\/wp-content\/uploads\/2023\/08\/OD_GRAF1-150x51.jpg 150w, https:\/\/evaltep.xcreative.cz\/wp-content\/uploads\/2023\/08\/OD_GRAF1-480x164.jpg 480w\" sizes=\"auto, (max-width:767px) 480px, 520px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Z hlediska pov\u011bdom\u00ed o jednotliv\u00fdch opera\u010dn\u00edch programech z v\u00fdsledk\u016f v\u00fdzkumu vypl\u00fdv\u00e1, \u017ee v lednu 2013 m\u011bli respondenti nejvy\u0161\u0161\u00ed pov\u011bdom\u00ed o&nbsp;ROP MS (45 %), ROP SM (43 %), OP LZZ (33 %) a ROP S\u010c (28 %). Komunika\u010dn\u00ed aktivity t\u011bchto opera\u010dn\u00edch program\u016f lze tedy pova\u017eovat z hlediska dopadu na pov\u011bdom\u00ed o nich za nej\u00fa\u010dinn\u011bj\u0161\u00ed. Opera\u010dn\u00ed programy OPD, OP\u017dP, ROP SZ, ROP JZ a ROP JV znala p\u0159ibli\u017en\u011b \u010dtvrtina respondent\u016f a u ostatn\u00edch sledovan\u00fdch opera\u010dn\u00edch program\u016f (ROP SV, OPPI, OP VK, OP&nbsp;VaVpI a IOP) se m\u00edra pov\u011bdom\u00ed pohybovala v rozmez\u00ed 6% a\u017e&nbsp;21 %. Krom\u011b v\u00fd\u0161e uveden\u00fdch hodnot je pro vyhodnocen\u00ed \u00fa\u010dinnosti d\u016fle\u017eit\u00e9 tak\u00e9 \u010dasov\u00e9 srovn\u00e1n\u00ed m\u00edry pov\u011bdom\u00ed o jednotliv\u00fdch opera\u010dn\u00edch programech. Ze srovn\u00e1n\u00ed obou vln v\u00fdzkumu Institutu evaluac\u00ed a soci\u00e1ln\u00edch anal\u00fdz vypl\u00fdv\u00e1, \u017ee k n\u00e1r\u016fstu pov\u011bdom\u00ed do\u0161lo u v\u011bt\u0161iny sledovan\u00fdch opera\u010dn\u00edch program\u016f (v p\u0159\u00edpad\u011b OP VK a IOP nen\u00ed m\u00edra pov\u011bdom\u00ed v&nbsp;lednu 2011 dostupn\u00e1, a porovn\u00e1n\u00ed dopadu komunika\u010dn\u00edch aktivit t\u011bchto opera\u010dn\u00edch program\u016f v \u010dase tak nelze prov\u00e9st), p\u0159i\u010dem\u017e nejvy\u0161\u0161\u00ed n\u00e1r\u016fst byl zaznamen\u00e1n u ROP MS, ROP SM, OP LZZ, ROP S\u010c, OPD a ROP SZ. Na z\u00e1klad\u011b absolutn\u00edho n\u00e1r\u016fstu m\u00edry pov\u011bdom\u00ed lze tedy z&nbsp;hlediska budov\u00e1n\u00ed pov\u011bdom\u00ed pova\u017eovat komunika\u010dn\u00ed aktivity t\u011bchto opera\u010dn\u00edch program\u016f v tomto obdob\u00ed za nejv\u00edce \u00fa\u010dinn\u00e9. M\u00edrn\u00fd n\u00e1r\u016fst pov\u011bdom\u00ed byl zaznamen\u00e1n u ROP JV, OPPI a OP VaVpI, stagnaci \u010di m\u00edrn\u00fd pokles pov\u011bdom\u00ed zaznamenaly ROP JZ, ROP SV. V p\u0159\u00edpad\u011b OP\u017dP do\u0161lo k v\u00fdrazn\u011bj\u0161\u00edmu poklesu pov\u011bdom\u00ed, co\u017e m\u016f\u017ee poukazovat na m\u00e1lo \u00fa\u010dinnou komunikaci.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"520\" height=\"233\" src=\"https:\/\/evaltep.xcreative.cz\/wp-content\/uploads\/2023\/08\/OD_GRAF2.jpg\" alt=\"\" class=\"wp-image-279\" srcset=\"https:\/\/evaltep.xcreative.cz\/wp-content\/uploads\/2023\/08\/OD_GRAF2.jpg 520w, https:\/\/evaltep.xcreative.cz\/wp-content\/uploads\/2023\/08\/OD_GRAF2-300x134.jpg 300w, https:\/\/evaltep.xcreative.cz\/wp-content\/uploads\/2023\/08\/OD_GRAF2-150x67.jpg 150w, https:\/\/evaltep.xcreative.cz\/wp-content\/uploads\/2023\/08\/OD_GRAF2-480x215.jpg 480w\" sizes=\"auto, (max-width:767px) 480px, 520px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Na \u00fa\u010dinnost komunika\u010dn\u00edch aktivit d\u00e1le poukazuje rozd\u00edln\u00e1 m\u00edra pov\u011bdom\u00ed o opera\u010dn\u00edch programech mezi \u201einformovan\u00fdmi\u201c a \u201eneinformovan\u00fdmi\u201c respondenty. Jak dokl\u00e1d\u00e1 tabulka 4, maj\u00ed informovan\u00e9 osoby v\u00fdrazn\u011b vy\u0161\u0161\u00ed pov\u011bdom\u00ed o jednotliv\u00fdch opera\u010dn\u00edch programech, ne\u017e osoby neinformovan\u00e9. V\u00fdsledky ch\u00ed kvadr\u00e1t test\u016f nav\u00edc potvrdily (s v\u00fdjimkou ROP S\u010c) statistickou v\u00fdznamnost diferenc\u00ed v&nbsp;m\u00ed\u0159e pov\u011bdom\u00ed mezi t\u011bmito dv\u011bma skupinami respondent\u016f. V\u00fdrazn\u011b vy\u0161\u0161\u00ed m\u00edry pov\u011bdom\u00ed u experiment\u00e1ln\u00ed skupiny tedy p\u0159i vylou\u010den\u00ed ostatn\u00edch faktor\u016f (za p\u0159edpokladu vysok\u00e9 intern\u00ed validity) poukazuj\u00ed na mo\u017en\u00fd efekt \u010di d\u016fsledek realizovan\u00fdch komunika\u010dn\u00edch aktivit.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"520\" height=\"323\" src=\"https:\/\/evaltep.xcreative.cz\/wp-content\/uploads\/2023\/08\/OD_TAB4.jpg\" alt=\"\" class=\"wp-image-278\" srcset=\"https:\/\/evaltep.xcreative.cz\/wp-content\/uploads\/2023\/08\/OD_TAB4.jpg 520w, https:\/\/evaltep.xcreative.cz\/wp-content\/uploads\/2023\/08\/OD_TAB4-300x186.jpg 300w, https:\/\/evaltep.xcreative.cz\/wp-content\/uploads\/2023\/08\/OD_TAB4-121x75.jpg 121w, https:\/\/evaltep.xcreative.cz\/wp-content\/uploads\/2023\/08\/OD_TAB4-480x298.jpg 480w\" sizes=\"auto, (max-width:767px) 480px, 520px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">M\u00edra pov\u011bdom\u00ed o opera\u010dn\u00edch programech byla zji\u0161\u0165ov\u00e1na tak\u00e9 v r\u00e1mci v\u00fdzkum\u016f, kter\u00e9 byly realizov\u00e1ny jako sou\u010d\u00e1st evaluac\u00ed pln\u011bn\u00ed komunika\u010dn\u00edch pl\u00e1n\u016f jednotliv\u00fdch opera\u010dn\u00edch program\u016f. Jednotliv\u00e9 v\u00fdzkumy vztahuj\u00edc\u00ed se k c\u00edlov\u00e9 skupin\u011b \u0161irok\u00e1 ve\u0159ejnost byly realizov\u00e1ny na reprezentativn\u00edm vzorku obecn\u00e9 dosp\u011bl\u00e9 populace \u010cR, p\u0159i\u010dem\u017e po\u010det respondent\u016f se pohyboval od 230 do 1100. V\u00fdzkumy byly realizov\u00e1ny nej\u010dast\u011bji na za\u010d\u00e1tku roku 2011 s v\u00fdjimkou OPPI, ROP JZ a ROP MS (2010) a ROP JV (2009). Statistick\u00e1 chyba se u t\u011bchto v\u00fdzkum\u016f pohybuje p\u0159ibli\u017en\u011b v rozmez\u00ed 2 % a\u017e 6 %. V p\u0159\u00edpad\u011b opera\u010dn\u00edch program\u016f Praha a region\u00e1ln\u00edch opera\u010dn\u00edch program\u016f byli dotazov\u00e1ni jen respondenti z dan\u00fdch region\u016f. Z&nbsp;jednotliv\u00fdch v\u00fdzkum\u016f vypl\u00fdv\u00e1, \u017ee pov\u011bdom\u00ed o jednotliv\u00fdch opera\u010dn\u00edch programech se v\u00fdrazn\u011b diferencuje a pohybuje se od 5 % v p\u0159\u00edpad\u011b OPPA do 35 % v p\u0159\u00edpad\u011b OP LZZ a ROP SZ. Konkr\u00e9tn\u00ed m\u00edra pov\u011bdom\u00ed o sledovan\u00fdch opera\u010dn\u00edch programech je zn\u00e1zorn\u011bna v grafu 3. S v\u00fdjimkou OP\u017dP a ROP SV, kter\u00fdm v\u00fdzkumy realizovan\u00e9 v r\u00e1mci evaluac\u00ed pln\u011bn\u00ed komunika\u010dn\u00edch pl\u00e1n\u016f p\u0159i\u0159azuj\u00ed ni\u017e\u0161\u00ed pov\u011bdom\u00ed, ne\u017e v\u00fdzkum Institutu evaluac\u00ed a&nbsp;soci\u00e1ln\u00edch anal\u00fdz a s v\u00fdjimkou ROP SZ a OPPI, kter\u00fdm v\u00fdzkumy realizovan\u00e9 v r\u00e1mci evaluac\u00ed p\u0159i\u0159azuj\u00ed naopak vy\u0161\u0161\u00ed pov\u011bdom\u00ed, ne\u017e v\u00fdzkum Institutu evaluac\u00ed a soci\u00e1ln\u00edch anal\u00fdz, jsou m\u00edry pov\u011bdom\u00ed u ostatn\u00edch opera\u010dn\u00edch program\u016f po zapo\u010dten\u00ed statistick\u00fdch chyb shodn\u00e9 \u010di podobn\u00e9.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"520\" height=\"233\" src=\"https:\/\/evaltep.xcreative.cz\/wp-content\/uploads\/2023\/08\/OD_GRAF2.jpg\" alt=\"\" class=\"wp-image-279\" srcset=\"https:\/\/evaltep.xcreative.cz\/wp-content\/uploads\/2023\/08\/OD_GRAF2.jpg 520w, https:\/\/evaltep.xcreative.cz\/wp-content\/uploads\/2023\/08\/OD_GRAF2-300x134.jpg 300w, https:\/\/evaltep.xcreative.cz\/wp-content\/uploads\/2023\/08\/OD_GRAF2-150x67.jpg 150w, https:\/\/evaltep.xcreative.cz\/wp-content\/uploads\/2023\/08\/OD_GRAF2-480x215.jpg 480w\" sizes=\"auto, (max-width:767px) 480px, 520px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">V\u011bt\u0161ina evaluac\u00ed vych\u00e1z\u00ed z&nbsp;vlastn\u00edch v\u00fdzkum\u016f realizovan\u00fdch ad hoc pro&nbsp;dan\u00fd \u00fa\u010del. N\u011bkter\u00e9 evaluace se op\u00edraj\u00ed o v\u00fdzkum Informovanost o fondech EU, kter\u00fd v&nbsp;roce 2011 pro MMR \u010cR realizovala spole\u010dnosti STEM\/MARK. Jeliko\u017e je tedy v&nbsp;r\u00e1mci srovn\u00e1n\u00ed vyu\u017eit vy\u0161\u0161\u00ed po\u010det v\u00fdzkum\u016f s&nbsp;t\u00edm, \u017ee ka\u017ed\u00fd m\u011bl definovanou samostatnou metodiku sb\u011bru dat, lze v&nbsp;p\u0159\u00edpad\u011b zji\u0161t\u011bn\u00fdch diferenc\u00ed vyslovit hypot\u00e9zu, \u017ee v&nbsp;n\u011bkter\u00fdch p\u0159\u00edpadech byla pou\u017eita bu\u010f nevhodn\u00e1 metodika, nebo do\u0161lo k&nbsp;nedodr\u017een\u00ed t\u00e9to metodiky, co\u017e mohlo v\u00e9st k v\u00fdskytu dan\u00fdch diferenc\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>2.&nbsp;&nbsp;&nbsp; Pov\u011bdom\u00ed o projektech podpo\u0159en\u00fdch z&nbsp;evropsk\u00fdch fond\u016f<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Komunikace region\u00e1ln\u00ed politiky EU se v&nbsp;pr\u016fb\u011bhu programov\u00e9ho obdob\u00ed m\u011bn\u00ed za \u00fa\u010delem efektivn\u011bj\u0161\u00edho dosa\u017een\u00ed komunika\u010dn\u00edch c\u00edl\u016f, podobn\u011b, jako se nap\u0159. m\u011bn\u00ed komunika\u010dn\u00ed c\u00edle marketingov\u00e9 komunikace vzhledem jednotliv\u00fdm f\u00e1z\u00edm \u017eivotn\u00edho cyklu v\u00fdrobku \u010di slu\u017eby[5]. V po\u010d\u00e1te\u010dn\u00edch f\u00e1z\u00edch programov\u00e9ho obdob\u00ed je komunikace zam\u011b\u0159ena na informovanost o&nbsp;existenci a nab\u00eddce jednotliv\u00fdch opera\u010dn\u00edch program\u016f. Komunikace je zam\u011b\u0159ena jednak na informov\u00e1n\u00ed \u0161irok\u00e9 ve\u0159ejnosti a zejm\u00e9na informov\u00e1n\u00ed potenci\u00e1ln\u00edch \u017eadatel\u016f o podporu. V pozd\u011bj\u0161\u00edch f\u00e1z\u00edch se zam\u011b\u0159en\u00ed komunikace p\u0159esouv\u00e1 na \u0161\u00ed\u0159en\u00ed v\u00fdsledk\u016f a pozitivn\u00edch dopad\u016f realizace region\u00e1ln\u00ed politiky, co\u017e, jak ji\u017e bylo uvedeno, p\u0159edstavuje jeden z nejefektivn\u011bj\u0161\u00edch zp\u016fsob\u016f zvy\u0161ov\u00e1n\u00ed pov\u011bdom\u00ed o pr\u00e1ci Evropsk\u00e9 unie a jejich p\u0159\u00ednosech. Konkr\u00e9tn\u00ed vztah jednotliv\u00fdch st\u00e1di\u00ed programov\u00e9ho obdob\u00ed 2007\u20132013 a c\u00edl\u016f komunikace, je zobrazen v&nbsp;n\u00e1sleduj\u00edc\u00edm sch\u00e9matu na p\u0159\u00edkladu komunikace ROP St\u0159edn\u00ed Morava.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sch\u00e9ma 1: Vztah jednotliv\u00fdch etap programov\u00e9ho obdob\u00ed a komunika\u010dn\u00edch c\u00edl\u016f<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Zdroj: vlastn\u00ed zpracov\u00e1n\u00ed; Evaluace komunika\u010dn\u00edch aktivit ROP St\u0159edn\u00ed Morava v letech 2007\u20132010<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Informov\u00e1n\u00ed o \u00fasp\u011b\u0161n\u00fdch realiz\u00e1torech projekt\u016f financovan\u00fdch z evropsk\u00fdch fond\u016f a informov\u00e1n\u00ed o pr\u016fb\u011bhu realizace projekt\u016f financovan\u00fdch z&nbsp;evropsk\u00fdch fond\u016f je tedy dal\u0161\u00edm specifick\u00fdm c\u00edlem komunikace jednotliv\u00fdch opera\u010dn\u00edch program\u016f. Ukazatelem, kter\u00fd vypov\u00edd\u00e1 o napl\u0148ov\u00e1n\u00ed tohoto specifick\u00e9ho c\u00edle komunikace, je pov\u011bdom\u00ed o konkr\u00e9tn\u00edch projektech financovan\u00fdch z evropsk\u00fdch fond\u016f a tak\u00e9 hodnocen\u00ed p\u0159\u00ednos\u016f t\u011bchto projekt\u016f. Jak vypl\u00fdv\u00e1 nap\u0159\u00edklad z v\u00fdsledk\u016f v\u00fdzkumu Flash Eurobarometer \u010d. 298, o konkr\u00e9tn\u00edm projektu spolufinancovan\u00e9m prost\u0159ednictv\u00edm region\u00e1ln\u00ed politiky EU z evropsk\u00fdch fond\u016f, kter\u00fd p\u0159isp\u00edv\u00e1 k rozvoji obce \u010di&nbsp;regionu, m\u00e1 pov\u011bdom\u00ed celkem 58 % obyvatel \u010cR. Pro srovn\u00e1n\u00ed, v p\u0159\u00edpad\u011b cel\u00e9 EU zn\u00e1 konkr\u00e9tn\u00ed projekt p\u0159ibli\u017en\u011b t\u0159etina obyvatel. Vysok\u00e9 pov\u011bdom\u00ed o projektech maj\u00ed tak\u00e9 obyvatel\u00e9 ostatn\u00edch zem\u00ed Visegr\u00e1dsk\u00e9 \u010dty\u0159ky. V&nbsp;Ma\u010farsku zn\u00e1 konkr\u00e9tn\u00ed projekt 59 % obyvatel, v&nbsp;Polsku 69 % a na Slovensku dokonce 71 % obyvatel. Vysok\u00e1 m\u00edra pov\u011bdom\u00ed o projektech spolufinancovan\u00fdch prost\u0159ednictv\u00edm evropsk\u00fdch fond\u016f v&nbsp;t\u011bchto st\u00e1tech koresponduje s&nbsp;v\u00fd\u0161\u00ed prost\u0159edk\u016f z&nbsp;evropsk\u00fdch fond\u016f p\u0159ipadaj\u00edc\u00edch na jednoho obyvatele. Pod\u00edl t\u011bchto prost\u0159edk\u016f na jednoho obyvatele toti\u017e v&nbsp;zem\u00edch Visegr\u00e1dsk\u00e9 \u010dty\u0159ky pat\u0159\u00ed mezi nejvy\u0161\u0161\u00ed nejen v&nbsp;regionu CEE[6]. Vysok\u00e9 pov\u011bdom\u00ed ob\u010dan\u016f \u010cR o projektech spolufinancovan\u00fdch ze zdroj\u016f Evropsk\u00e9 unie, kter\u00e9 p\u0159isp\u00edvaj\u00ed k rozvoji obce \u010di regionu, potvrzuje i v\u00fdzkum spole\u010dnosti STEM\/MARK, podle kter\u00e9ho zn\u00e1 konkr\u00e9tn\u00ed projekt spolufinancovan\u00fd ze zdroj\u016f EU v\u00edce ne\u017e polovina obyvatel \u010cR (53 %).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V\u00fdzkum Institutu evaluac\u00ed a soci\u00e1ln\u00edch anal\u00fdz zkoumal jak m\u00edru pov\u011bdom\u00ed o projektech spolufinancovan\u00fdch z&nbsp;evropsk\u00fdch fond\u016f, tak hodnocen\u00ed jejich p\u0159\u00ednos\u016f. Z v\u00fdsledk\u016f tohoto v\u00fdzkumu vypl\u00fdv\u00e1, \u017ee konkr\u00e9tn\u00ed projekt financovan\u00fd z evropsk\u00fdch fond\u016f ve sv\u00e9m okol\u00ed\/ve sv\u00e9 obci zaznamenaly p\u0159ibli\u017en\u011b dv\u011b p\u011btiny dot\u00e1zan\u00fdch (39 %). Tato hodnota je sice ni\u017e\u0161\u00ed, ne\u017e&nbsp;m\u00edra pov\u011bdom\u00ed o t\u011bchto projektech vych\u00e1zej\u00edc\u00ed z v\u00fdzkum\u016f Flash Eurobarometer \u010d. 298 a v\u00fdzkumu spole\u010dnosti STEM\/MARK (58 %\/53 %), ale&nbsp;tento rozd\u00edl m\u016f\u017ee b\u00fdt vysv\u011btlen diferenc\u00ed v oblasti realizace t\u011bchto projekt\u016f. V r\u00e1mci v\u00fdzkumu Flash Eurobarometer i v\u00fdzkumu STEM\/MARK, byla zji\u0161\u0165ov\u00e1na znalost projektu nejen v nejbli\u017e\u0161\u00edm okol\u00ed respondenta (v jeho obci), ale obecn\u011b v jeho regionu, kde se d\u00e1 p\u0159edpokl\u00e1dat \u010detn\u011bj\u0161\u00ed v\u00fdskyt t\u011bchto projekt\u016f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Na mo\u017enou vysokou \u00fa\u010dinnost komunikace poukazuje op\u011bt v\u00fdrazn\u00fd rozd\u00edl pov\u011bdom\u00ed mezi \u201einformovan\u00fdmi\u201c a \u201eneinformovan\u00fdmi\u201c respondenty. Jak&nbsp;vypl\u00fdv\u00e1 z&nbsp;grafu 4, dosahuje rozd\u00edl v&nbsp;m\u00ed\u0159e pov\u011bdom\u00ed o konkr\u00e9tn\u00edch projektech mezi t\u011bmito dv\u011bma segmenty respondent\u016f 22% (na po\u010d\u00e1tku programov\u00e9ho obdob\u00ed je op\u011bt p\u0159edpokl\u00e1d\u00e1na shodn\u00e1 \u2013 nulov\u00e1 m\u00edra pov\u011bdom\u00ed o realizovan\u00fdch projektech). Ch\u00ed kvadr\u00e1t test nav\u00edc dokl\u00e1d\u00e1, \u017ee je tento rozd\u00edl statisticky v\u00fdznamn\u00fd [?2=90,828 (df=1), p=0,000].<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"520\" height=\"130\" src=\"https:\/\/evaltep.xcreative.cz\/wp-content\/uploads\/2023\/08\/OD_GRAF4.jpg\" alt=\"\" class=\"wp-image-277\" srcset=\"https:\/\/evaltep.xcreative.cz\/wp-content\/uploads\/2023\/08\/OD_GRAF4.jpg 520w, https:\/\/evaltep.xcreative.cz\/wp-content\/uploads\/2023\/08\/OD_GRAF4-300x75.jpg 300w, https:\/\/evaltep.xcreative.cz\/wp-content\/uploads\/2023\/08\/OD_GRAF4-150x38.jpg 150w, https:\/\/evaltep.xcreative.cz\/wp-content\/uploads\/2023\/08\/OD_GRAF4-480x120.jpg 480w\" sizes=\"auto, (max-width:767px) 480px, 520px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Vysok\u00e1 m\u00edra pov\u011bdom\u00ed o konkr\u00e9tn\u00edch projektech tedy z&nbsp;hlediska specifick\u00e9ho c\u00edle informov\u00e1n\u00ed o \u00fasp\u011b\u0161n\u00fdch realiz\u00e1torech projekt\u016f financovan\u00fdch z&nbsp;evropsk\u00fdch fond\u016f, poukazuje na vysokou \u00fa\u010dinnost komunikace ze strany \u0159\u00edd\u00edc\u00edch org\u00e1n\u016f opera\u010dn\u00edch program\u016f v\u016f\u010di c\u00edlov\u00e9 skupin\u011b \u0161irok\u00e1 ve\u0159ejnost.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mezi konkr\u00e9tn\u00ed projekty financovan\u00e9 z&nbsp;evropsk\u00fdch fond\u016f, kter\u00e9 respondenti zaregistrovali ve sv\u00e9m okol\u00ed, pat\u0159\u00ed nej\u010dast\u011bji projekty spojen\u00e9 s dopravou a dopravn\u00ed infrastrukturou, projekty spojen\u00e9 s&nbsp;\u017eivotn\u00edm prost\u0159ed\u00edm, projekty spojen\u00e9 s&nbsp;opravami a revitalizac\u00ed ve\u0159ejn\u00fdch budov a prostranstv\u00ed, projekty spojen\u00e9 se vzd\u011bl\u00e1v\u00e1n\u00edm, rekvalifikac\u00ed a podporou zam\u011bstnanosti a projekty v&nbsp;oblasti sportu a v\u00fdstavby \u010di revitalizace d\u011btsk\u00fdch h\u0159i\u0161\u0165. Podrobn\u00fd p\u0159ehled jednotliv\u00fdch projekt\u016f je zaznamen\u00e1n v&nbsp;n\u00e1sleduj\u00edc\u00ed tabulce:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"520\" height=\"332\" src=\"https:\/\/evaltep.xcreative.cz\/wp-content\/uploads\/2023\/08\/OD_TAB5.jpg\" alt=\"\" class=\"wp-image-276\" srcset=\"https:\/\/evaltep.xcreative.cz\/wp-content\/uploads\/2023\/08\/OD_TAB5.jpg 520w, https:\/\/evaltep.xcreative.cz\/wp-content\/uploads\/2023\/08\/OD_TAB5-300x192.jpg 300w, https:\/\/evaltep.xcreative.cz\/wp-content\/uploads\/2023\/08\/OD_TAB5-117x75.jpg 117w, https:\/\/evaltep.xcreative.cz\/wp-content\/uploads\/2023\/08\/OD_TAB5-480x306.jpg 480w\" sizes=\"auto, (max-width:767px) 480px, 520px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Jak ji\u017e bylo uvedeno, bylo krom\u011b pov\u011bdom\u00ed o jednotliv\u00fdch projektech zkoum\u00e1no tak\u00e9 hodnocen\u00ed jejich p\u0159\u00ednosu (hodnotili pouze ti respondenti, kte\u0159\u00ed zaregistrovali n\u011bjak\u00fd projekt ve sv\u00e9m okol\u00ed financovan\u00fd z evropsk\u00fdch fond\u016f). Ze z\u00edskan\u00fdch odpov\u011bd\u00ed vypl\u00fdv\u00e1, \u017ee sou\u010dasn\u011b jak pozitivn\u00ed, tak i negativn\u00ed p\u0159\u00ednos \u010di dopad, uvedlo celkem 41 % dot\u00e1zan\u00fdch. Pouze pozitivn\u00ed p\u0159\u00ednos uvedla t\u00e9m\u011b\u0159 polovina respondent\u016f (48 %) a naopak pouze negativn\u00ed aspekt\/dopad uvedly pouze 4 % respondent\u016f. Ostatn\u00ed respondenti (7 %) sv\u00e9 hodnocen\u00ed nevyj\u00e1d\u0159ili v\u016fbec. Mezi nej\u010dast\u011bji uv\u00e1d\u011bn\u00e9 pozitivn\u00ed p\u0159\u00ednosy jednotliv\u00fdch druh\u016f projekt\u016f pat\u0159\u00ed zejm\u00e9na:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>v p\u0159\u00edpad\u011b projekt\u016f spojen\u00fdch s dopravou a dopravn\u00ed infrastrukturou \u2013 kvalitn\u00ed silnice\/komunikace, vybudov\u00e1n\u00ed nov\u00fdch silnic\/komunikac\u00ed, zlep\u0161en\u00ed dopravn\u00ed situace, zlep\u0161en\u00ed \u017eivotn\u00edho prost\u0159ed\u00ed, v\u00fdstavba nov\u00fdch d\u00e1lnic, bezpe\u010dn\u011bj\u0161\u00ed doprava, zrychlen\u00ed dopravy, lep\u0161\u00ed vyu\u017eit\u00ed cyklostezek a&nbsp;bezpe\u010dn\u011bj\u0161\u00ed pohyb po obci,<\/li>\n\n\n\n<li>v p\u0159\u00edpad\u011b projekt\u016f spojen\u00fdch s \u017eivotn\u00edm prost\u0159ed\u00edm \u2013 zlep\u0161en\u00ed \u017eivotn\u00edho prost\u0159ed\u00ed, v\u00fdstavba a fungov\u00e1n\u00ed \u010disti\u010dky odpadn\u00edch vod, v\u00edce zelen\u011b v&nbsp;obci a lep\u0161\u00ed vzhled obce\/m\u011bsta,<\/li>\n\n\n\n<li>v p\u0159\u00edpad\u011b projekt\u016f spojen\u00fdch s opravami star\u00fdch a stavbou nov\u00fdch ve\u0159ejn\u00fdch budov \u2013 oprava historick\u00fdch a kulturn\u00edch budov, zkulturn\u011bn\u00ed obce, lep\u0161\u00ed vzhled obce\/m\u011bsta, lep\u0161\u00ed tepeln\u00fd komfort, modernizace nemocnic, v\u00edce ubytovan\u00fdch senior\u016f v nov\u00fdch domovech d\u016fchodc\u016f,<\/li>\n\n\n\n<li>v p\u0159\u00edpad\u011b projekt\u016f spojen\u00fdch s podporou zam\u011bstnanosti \u2013 pomoc nezam\u011bstnan\u00fdm p\u0159i hled\u00e1n\u00ed pr\u00e1ce, tvorba pracovn\u00edch m\u00edst\/vy\u0161\u0161\u00ed zam\u011bstnanost, p\u0159\u00edle\u017eitost seberealizace,<\/li>\n\n\n\n<li>v p\u0159\u00edpad\u011b projekt\u016f spojen\u00fdch se sportem \u2013 lep\u0161\u00ed kulturn\u00ed a sportovn\u00ed vy\u017eit\u00ed, d\u011bti maj\u00ed kde sportovat, lep\u0161\u00ed podm\u00ednky pro sport a odpo\u010dinek a&nbsp;tvorba nov\u00fdch pracovn\u00edch m\u00edst,<\/li>\n\n\n\n<li>v p\u0159\u00edpad\u011b projekt\u016f spojen\u00fdch s opravami a revitalizac\u00ed ve\u0159ejn\u00fdch prostranstv\u00ed \u2013 lep\u0161\u00ed vzhled obce\/m\u011bsta, zkulturn\u011bn\u00ed obce, bezpe\u010dn\u011bj\u0161\u00ed pohyb po obci, modernizace chodn\u00edk\u016f, modernizace osv\u011btlen\u00ed a obecn\u011b zlep\u0161en\u00ed infrastruktury,<\/li>\n\n\n\n<li>v p\u0159\u00edpad\u011b projekt\u016f spojen\u00fdch se stavbou nov\u00fdch a revitalizac\u00ed star\u00fdch d\u011btsk\u00fdch h\u0159i\u0161\u0165 \u2013 d\u011bti si maj\u00ed kde hr\u00e1t, v\u011bt\u0161\u00ed bezpe\u010dnost pro d\u011bti, lep\u0161\u00ed vzhled obce\/m\u011bsta a modern\u00ed z\u00e1zem\u00ed pro nejmen\u0161\u00ed,<\/li>\n\n\n\n<li>v p\u0159\u00edpad\u011b projekt\u016f spojen\u00fdch s oblast\u00ed vzd\u011bl\u00e1v\u00e1n\u00ed a rekvalifikac\u00ed \u2013 pomoc nezam\u011bstnan\u00fdm naj\u00edt pr\u00e1ci d\u00edky rekvalifikac\u00edm, spolupr\u00e1ce \u0161kol v&nbsp;r\u00e1mci EU, n\u00e1kup nov\u00e9 techniky do \u0161kol a zv\u00fd\u0161en\u00ed mezd u\u010ditel\u016f.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Na druh\u00e9 stran\u011b, mezi nej\u010dast\u011bji uv\u00e1d\u011bn\u00e9 negativn\u00ed aspekty\/dopady jednotliv\u00fdch druh\u016f projekt\u016f pat\u0159\u00ed zejm\u00e9na:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>v p\u0159\u00edpad\u011b projekt\u016f spojen\u00fdch s dopravou a dopravn\u00ed infrastrukturou \u2013 korupce, vysok\u00e1 cena\/n\u00edzk\u00e1 efektivita vynalo\u017een\u00fdch prost\u0159edk\u016f, zv\u00fd\u0161en\u00fd provoz a hluk, n\u00edzk\u00e1 kvalita dopravn\u00edch staveb, \u00fabytek parkovac\u00edch m\u00edst a naru\u0161en\u00ed p\u0159\u00edrody,<\/li>\n\n\n\n<li>v p\u0159\u00edpad\u011b projekt\u016f spojen\u00fdch s \u017eivotn\u00edm prost\u0159ed\u00edm \u2013 korupce, k\u00e1cen\u00ed zdrav\u00fdch porost\u016f, redukce po\u010dtu strom\u016f, hlu\u010dnost a nevzhlednost \u010cOV a nevhodn\u011b vyu\u017eit\u00e9 finance,<\/li>\n\n\n\n<li>v p\u0159\u00edpad\u011b projekt\u016f spojen\u00fdch s opravami star\u00fdch a stavbou nov\u00fdch ve\u0159ejn\u00fdch budov \u2013 opravy m\u00e1lo vyu\u017e\u00edvan\u00fdch budov\/jsou to vyhozen\u00e9 pen\u00edze, komplikace p\u0159i oprav\u00e1ch a nepraktick\u00fd projekt,<\/li>\n\n\n\n<li>v p\u0159\u00edpad\u011b projekt\u016f spojen\u00fdch s podporou zam\u011bstnanosti \u2013 korupce, zbyte\u010dnost projekt\u016f, p\u0159\u00edli\u0161 vysok\u00e1 cena projektu neodpov\u00eddaj\u00edc\u00ed jeho p\u0159\u00ednosu, nevhodn\u011b vyu\u017eit\u00e9 finance a margin\u00e1ln\u00ed dopad projektu na zvy\u0161ov\u00e1n\u00ed zam\u011bstnanosti,<\/li>\n\n\n\n<li>v p\u0159\u00edpad\u011b projekt\u016f spojen\u00fdch se sportem \u2013 korupce, nevhodn\u011b vyu\u017eit\u00e9 finance, n\u00e1sledn\u011b vysok\u00e9 n\u00e1klady na spr\u00e1vu a \u00fadr\u017ebu a vysok\u00e1 cena vstupn\u00e9ho,<\/li>\n\n\n\n<li>v p\u0159\u00edpad\u011b projekt\u016f spojen\u00fdch s opravami a revitalizac\u00ed ve\u0159ejn\u00fdch prostranstv\u00ed \u2013 nedostate\u010dn\u00e1 kontrola \u010derp\u00e1n\u00ed financ\u00ed, \u0161patn\u00e1 dopravn\u00ed dostupnost po rekonstrukci, korupce, p\u0159\u00edli\u0161 vysok\u00e1 cena projektu a komplikace p\u0159i oprav\u00e1ch,<\/li>\n\n\n\n<li>v p\u0159\u00edpad\u011b projekt\u016f spojen\u00fdch se stavbou nov\u00fdch a revitalizac\u00ed star\u00fdch d\u011btsk\u00fdch h\u0159i\u0161\u0165 \u2013 nedostate\u010dn\u00e1 n\u00e1sledn\u00e1 \u00fadr\u017eba a nepo\u0159\u00e1dek a zbyte\u010dn\u00e9 k\u00e1cen\u00ed strom\u016f, kv\u016fli stavb\u011b h\u0159i\u0161t\u011b,<\/li>\n\n\n\n<li>v p\u0159\u00edpad\u011b projekt\u016f spojen\u00fdch s oblast\u00ed vzd\u011bl\u00e1v\u00e1n\u00ed a rekvalifikac\u00ed \u2013 nez\u00e1jem nezam\u011bstnan\u00fdch o rekvalifika\u010dn\u00ed kurzy a margin\u00e1ln\u00ed dopad rekvalifikac\u00ed na \u00fasp\u011b\u0161nost hled\u00e1n\u00ed nov\u00e9ho zam\u011bstn\u00e1n\u00ed.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Jako pozitivn\u00ed tedy uv\u00e1d\u011bj\u00ed respondenti v\u011bt\u0161inou unik\u00e1tn\u00ed p\u0159\u00ednosy vypl\u00fdvaj\u00edc\u00ed z oblasti zam\u011b\u0159en\u00ed jednotliv\u00fdch projekt\u016f. Tyto p\u0159\u00ednosy tedy nemaj\u00ed v&nbsp;r\u00e1mci jednotliv\u00fdch projekt\u016f spole\u010dn\u00e9ho jmenovatele. Na druh\u00e9 stran\u011b, v&nbsp;p\u0159\u00edpad\u011b negativn\u00edch aspekt\u016f, je situace jin\u00e1. Krom\u011b op\u011bt unik\u00e1tn\u00edch negativn\u00edch aspekt\u016f vypl\u00fdvaj\u00edc\u00edch ze zam\u011b\u0159en\u00ed t\u011bchto projekt\u016f, pat\u0159\u00ed mezi spole\u010dn\u00e9, \u010dasto uv\u00e1d\u011bn\u00e9 negativn\u00ed aspekty, zejm\u00e9na korupce, p\u0159edra\u017een\u00e1 cena a s t\u00edm souvisej\u00edc\u00ed n\u00edzk\u00e1 efektivita investovan\u00fdch prost\u0159edk\u016f a nevhodn\u00fd zp\u016fsob vyu\u017eit\u00ed evropsk\u00fdch dotac\u00ed. Tyto postoje vypl\u00fdvaj\u00edc\u00ed ze&nbsp;spont\u00e1nn\u00edho hodnocen\u00ed dopadu jednotliv\u00fdch projekt\u016f obecn\u011b potvrzuj\u00ed p\u0159eva\u017euj\u00edc\u00ed n\u00e1zor respondent\u016f na v\u00fdraznou m\u00edru korupce spojenou s&nbsp;p\u0159erozd\u011blov\u00e1n\u00edm evropsk\u00fdch dotac\u00ed a na nevhodn\u00fd zp\u016fsob vyu\u017eit\u00ed t\u011bchto dotac\u00ed, kter\u00fdmi jsou financov\u00e1ny nesmysln\u00e9 projety (jak vypl\u00fdv\u00e1 z&nbsp;dal\u0161\u00edch v\u00fdsledk\u016f v\u00fdzkumu Institutu evaluac\u00ed a soci\u00e1ln\u00edch anal\u00fdz). Toto zji\u0161t\u011bn\u00ed je d\u016fle\u017eit\u00e9 zejm\u00e9na pro \u0159\u00edd\u00edc\u00ed org\u00e1ny a dal\u0161\u00ed subjekty implementa\u010dn\u00ed struktury. Pro nast\u00e1vaj\u00edc\u00ed programov\u00e9 obdob\u00ed 2014\u20132020 je nutno zam\u011b\u0159it se na eliminaci t\u011bchto negativn\u00edch aspekt\u016f realizace jednotliv\u00fdch projekt\u016f, jako je korupce, n\u00edzk\u00e1 efektivita investovan\u00fdch prost\u0159edk\u016f, financov\u00e1n\u00ed nevhodn\u00fdch projekt\u016f apod. V&nbsp;t\u00e9to souvislosti je nutno podpo\u0159it komunikaci zejm\u00e9na vzhledem k&nbsp;c\u00edlov\u00e9 skupin\u011b \u0161irok\u00e1 ve\u0159ejnost s&nbsp;ohledem na podniknut\u00e9 kroky t\u00fdkaj\u00edc\u00ed se eliminace negativn\u00edch aspekt\u016f \u010derp\u00e1n\u00ed evropsk\u00fdch dotac\u00ed a zam\u011b\u0159it se na informov\u00e1n\u00ed o pozitivn\u00edch p\u0159\u00ednosech jednotliv\u00fdch projekt\u016f, co\u017e bylo identifikov\u00e1no jako \u00fa\u010dinn\u00fd n\u00e1stroj zvy\u0161ov\u00e1n\u00ed pov\u011bdom\u00ed o p\u0159\u00ednosech EU pro jej\u00ed obyvatele.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Z&nbsp;hlediska hodnocen\u00ed celkov\u00e9ho souhrnn\u00e9ho p\u0159\u00ednosu\/dopadu (hodnotili op\u011bt pouze ti respondenti, kte\u0159\u00ed ve sv\u00e9m okol\u00ed zaregistrovali n\u011bjak\u00fd projekt financovan\u00fd z evropsk\u00fdch fond\u016f) z&nbsp;odpov\u011bd\u00ed respondent\u016f vypl\u00fdv\u00e1, \u017ee t\u00e9m\u011b\u0159 polovina (45 %) hodnot\u00ed jejich celkov\u00fd p\u0159\u00ednos jako pozitivn\u00ed, 36 % vn\u00edm\u00e1 p\u0159\u00ednos jako neutr\u00e1ln\u00ed a jen p\u0159ibli\u017en\u011b p\u011btina respondent\u016f (19 %) ho hodnot\u00ed jako negativn\u00ed.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"520\" height=\"320\" src=\"https:\/\/evaltep.xcreative.cz\/wp-content\/uploads\/2023\/08\/OD_GRAF5.jpg\" alt=\"\" class=\"wp-image-275\" srcset=\"https:\/\/evaltep.xcreative.cz\/wp-content\/uploads\/2023\/08\/OD_GRAF5.jpg 520w, https:\/\/evaltep.xcreative.cz\/wp-content\/uploads\/2023\/08\/OD_GRAF5-300x185.jpg 300w, https:\/\/evaltep.xcreative.cz\/wp-content\/uploads\/2023\/08\/OD_GRAF5-122x75.jpg 122w, https:\/\/evaltep.xcreative.cz\/wp-content\/uploads\/2023\/08\/OD_GRAF5-480x295.jpg 480w\" sizes=\"auto, (max-width:767px) 480px, 520px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Ze srovn\u00e1n\u00ed odpov\u011bd\u00ed \u201einformovan\u00fdch\u201c a \u201eneinformovan\u00fdch\u201c respondent\u016f, je patrn\u00fd pozitivn\u00ed vliv komunikace na postoje respondent\u016f, kter\u00e9 se t\u00fdkaj\u00ed hodnocen\u00ed celkov\u00e9ho p\u0159\u00ednosu projekt\u016f financovan\u00fdch prost\u0159ednictv\u00edm evropsk\u00fdch fond\u016f. Respondenti, kte\u0159\u00ed jsou sezn\u00e1meni s problematikou evropsk\u00fdch fond\u016f a opera\u010dn\u00edch program\u016f, toti\u017e vn\u00edmaj\u00ed p\u0159\u00ednos t\u011bchto projekt\u016f pozitivn\u011b v mnohem v\u011bt\u0161\u00ed m\u00ed\u0159e, ne\u017e ostatn\u00ed dot\u00e1zan\u00ed (64 % vs.&nbsp;37&nbsp;%). V p\u0159\u00edpad\u011b negativn\u00edho hodnocen\u00ed p\u0159\u00ednosu projekt\u016f je situace opa\u010dn\u00e1 (viz n\u00e1sleduj\u00edc\u00ed graf). Jak potvrzuj\u00ed v\u00fdsledky ch\u00ed kvadr\u00e1t testu [?2=121,562 (df=2), p=0,000], je rozd\u00edl obou skupin respondent\u016f v hodnocen\u00ed p\u0159\u00ednosu projekt\u016f spolufinancovan\u00fdch z evropsk\u00fdch fond\u016f statisticky v\u00fdznamn\u00fd. Tak\u00e9 tyto v\u00fdsledky tedy nazna\u010duj\u00ed potenci\u00e1ln\u00ed vysokou \u00fa\u010dinnost komunikace (op\u011bt za p\u0159edpokladu vysok\u00e9 intern\u00ed validity).<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"520\" height=\"223\" src=\"https:\/\/evaltep.xcreative.cz\/wp-content\/uploads\/2023\/08\/OD_GRAF6.jpg\" alt=\"\" class=\"wp-image-274\" srcset=\"https:\/\/evaltep.xcreative.cz\/wp-content\/uploads\/2023\/08\/OD_GRAF6.jpg 520w, https:\/\/evaltep.xcreative.cz\/wp-content\/uploads\/2023\/08\/OD_GRAF6-300x129.jpg 300w, https:\/\/evaltep.xcreative.cz\/wp-content\/uploads\/2023\/08\/OD_GRAF6-150x64.jpg 150w, https:\/\/evaltep.xcreative.cz\/wp-content\/uploads\/2023\/08\/OD_GRAF6-480x206.jpg 480w\" sizes=\"auto, (max-width:767px) 480px, 520px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">V\u00fd\u0161e uveden\u00e1 zji\u0161t\u011bn\u00ed potvrzuj\u00ed d\u016fle\u017eitou roli a \u00fa\u010dinnost z\u00e1sahu komunikace v oblasti \u0161\u00ed\u0159en\u00ed informac\u00ed o posl\u00e1n\u00ed evropsk\u00fdch fond\u016f, kter\u00e1 je realizov\u00e1na prost\u0159ednictv\u00edm informov\u00e1n\u00ed o pozitivn\u00edch dopadech a p\u0159\u00ednosech jednotliv\u00fdch projekt\u016f a program\u016f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">P\u0159eva\u017euj\u00edc\u00ed pozitivn\u00ed hodnocen\u00ed p\u0159\u00ednosu \u010di dopadu projekt\u016f financovan\u00fdch z evropsk\u00fdch fond\u016f obyvateli \u010cR potvrzuje tak\u00e9 v\u00fdzkum Flash Eurobarometer \u010d. 298. Z&nbsp;v\u00fdsledk\u016f tohoto v\u00fdzkumu vypl\u00fdv\u00e1, \u017ee obyvatel\u00e9 \u010cR, kte\u0159\u00ed znaj\u00ed konkr\u00e9tn\u00ed projekty spolufinancovan\u00e9 z&nbsp;prost\u0159edk\u016f Evropsk\u00e9 unie, vn\u00edmaj\u00ed tyto projekty p\u0159ev\u00e1\u017en\u011b pozitivn\u011b. Celkem 84 % si toti\u017e mysl\u00ed, \u017ee dan\u00e9 projekty maj\u00ed pozitivn\u00ed dopad na rozvoj jejich obce \u010di regionu, o opaku je p\u0159esv\u011bd\u010deno jen 7 % obyvatel. K&nbsp;n\u00e1zoru o negativn\u00edm dopadu t\u011bchto projekt\u016f vede obyvatele \u010cR podle tohoto v\u00fdzkumu zejm\u00e9na jejich p\u0159esv\u011bd\u010den\u00ed o tom, \u017ee evropsk\u00e9 prost\u0159edky byly pou\u017eity na financov\u00e1n\u00ed \u0161patn\u00fdch projekt\u016f, a proto\u017ee pova\u017euj\u00ed m\u00edru spolufinancov\u00e1n\u00ed ze strany Evropsk\u00e9 unie za p\u0159\u00edli\u0161 n\u00edzkou, ne\u017e aby to m\u011blo v\u00fdrazn\u011bj\u0161\u00ed vliv na rozvoj jejich regionu. Zde v\u00fdzkum Flash Eurobarometer tedy koresponduje s&nbsp;v\u00fdsledky v\u00fdzkumu Institutu evaluac\u00ed a soci\u00e1ln\u00edch anal\u00fdz t\u00fdkaj\u00edc\u00edch se neefektivn\u00edho nakl\u00e1d\u00e1n\u00ed s&nbsp;prost\u0159edky z&nbsp;evropsk\u00fdch fond\u016f.&nbsp; Celkem 9&nbsp;% obyvatel \u010cR se pak nedok\u00e1\u017ee jednozna\u010dn\u011b p\u0159iklonit ani na jednu stranu, a&nbsp;nejsou tak schopni p\u0159\u00ednos realizovan\u00fdch projekt\u016f ve sv\u00e9m okol\u00ed zhodnotit. Hodnocen\u00ed dopadu\/p\u0159\u00ednosu realizovan\u00fdch projekt\u016f v&nbsp;r\u00e1mci v\u00fdzkumu Flash Eurobarometer v\u00edce m\u00e9n\u011b koresponduj\u00ed s v\u00fdsledky v\u00fdzkumu Institutu evaluac\u00ed a soci\u00e1ln\u00edch anal\u00fdz. Pod\u00edl pozitivn\u00edch hodnocen\u00ed dopadu projekt\u016f uveden\u00fdch ve v\u00fdzkumu Flash Eurobarometer toti\u017e p\u0159ibli\u017en\u011b odpov\u00edd\u00e1 pod\u00edlu pozitivn\u00edch a neutr\u00e1ln\u00edch hodnocen\u00ed celkov\u00e9ho p\u0159\u00ednosu projekt\u016f uveden\u00fdch ve v\u00fdzkumu Institutu evaluac\u00ed a soci\u00e1ln\u00edch anal\u00fdz. Av\u0161ak z d\u016fvodu rozd\u00edln\u00e9 \u0161k\u00e1ly (respondenti dotazovan\u00ed v&nbsp;r\u00e1mci v\u00fdzkumu Eurobarometer mohli uv\u00e1d\u011bt pouze odpov\u011bdi pozitivn\u00ed p\u0159\u00ednos \u2013 negativn\u00ed p\u0159\u00ednos), se tedy jedn\u00e1 pouze o orienta\u010dn\u00ed porovn\u00e1n\u00ed v\u00fdsledk\u016f obou v\u00fdzkum\u016f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>3.&nbsp;&nbsp;&nbsp; Preferovan\u00e9 oblasti sm\u011b\u0159ov\u00e1n\u00ed prost\u0159edk\u016f z&nbsp;opera\u010dn\u00edch program\u016f<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jak bylo uvedeno v&nbsp;p\u0159edch\u00e1zej\u00edc\u00ed kapitole, obyvatel\u00e9 \u010cR ve sv\u00e9m okol\u00ed zaznamenali nej\u010dast\u011bji projekty spojen\u00e9 s dopravou a dopravn\u00ed infrastrukturou, projekty spojen\u00e9 s \u017eivotn\u00edm prost\u0159ed\u00edm, projekty spojen\u00e9 s opravami a revitalizac\u00ed ve\u0159ejn\u00fdch budov a prostranstv\u00ed a projekty spojen\u00e9 se vzd\u011bl\u00e1v\u00e1n\u00edm, rekvalifikac\u00ed a podporou zam\u011bstnanosti. Jak\u00e9 jsou v\u0161ak skute\u010dn\u00e9 prioritn\u00ed oblasti podpory z&nbsp;evropsk\u00fdch fond\u016f a odpov\u00eddaj\u00ed tyto prioritn\u00ed oblasti preferenc\u00edm a&nbsp;po\u017eadavk\u016fm obyvatel \u010cR t\u00fdkaj\u00edc\u00edch se sm\u011b\u0159ov\u00e1n\u00ed evropsk\u00fdch dotac\u00ed? Mezi hlavn\u00ed n\u00e1stroje region\u00e1ln\u00ed politiky EU pat\u0159\u00ed struktur\u00e1ln\u00ed fondy, mezi kter\u00e9 pat\u0159\u00ed Evropsk\u00fd fond region\u00e1ln\u00edho rozvoje (ERDF) a Evropsk\u00fd soci\u00e1ln\u00ed fond (ESF). Dal\u0161\u00edm v\u00fdznamn\u00fdm n\u00e1strojem je Fond soudr\u017enosti \u2013 Kohezn\u00ed fond (CF), kter\u00fd struktur\u00e1ln\u00ed fondy dopl\u0148uje. Z hlediska velikosti je nejd\u016fle\u017eit\u011bj\u0161\u00ed Evropsk\u00fd fond region\u00e1ln\u00edho rozvoje, jeho\u017e rozpo\u010det na&nbsp;obdob\u00ed 2007\u20132013 \u010din\u00ed 201 mld. \u20ac. Podpora z tohoto fondu se zam\u011b\u0159uje p\u0159edev\u0161\u00edm na investice do podnik\u016f (zejm\u00e9na mal\u00fdch a st\u0159edn\u00edch) s c\u00edlem vytvo\u0159it udr\u017eiteln\u00e1 pracovn\u00ed m\u00edsta, na infrastrukturu souvisej\u00edc\u00ed zejm\u00e9na s&nbsp;v\u00fdzkumem a inovacemi, telekomunikacemi, \u017eivotn\u00edm prost\u0159ed\u00edm, energetikou a dopravou a na podporu region\u00e1ln\u00edho a m\u00edstn\u00edho rozvoje a podporu spolupr\u00e1ce m\u011bst a region\u016f. Evropsk\u00fd soci\u00e1ln\u00ed fond m\u00e1 na obdob\u00ed 2007\u20132013 rozpo\u010det 76 mil. \u20ac a jeho c\u00edlem je zv\u00fd\u0161en\u00ed zam\u011bstnanosti a roz\u0161\u00ed\u0159en\u00ed pracovn\u00edch p\u0159\u00edle\u017eitost\u00ed v Evropsk\u00e9 unii. Zam\u011b\u0159uje se zejm\u00e9na na podporu syst\u00e9m\u016f celo\u017eivotn\u00edho vzd\u011bl\u00e1v\u00e1n\u00ed, navrhov\u00e1n\u00ed a \u0161\u00ed\u0159en\u00ed inova\u010dn\u00edch forem organizace pr\u00e1ce, na podporu p\u0159\u00edstupu k zam\u011bstn\u00e1n\u00ed pro uchaze\u010de o zam\u011bstn\u00e1n\u00ed, ekonomicky neaktivn\u00ed osoby, \u017eeny a migruj\u00edc\u00ed pracovn\u00edky, na podporu soci\u00e1ln\u00edho za\u010dle\u0148ov\u00e1n\u00ed znev\u00fdhodn\u011bn\u00fdch osob, na boj proti diskriminaci na trhu pr\u00e1ce a na podporu rozvoje lidsk\u00e9ho kapit\u00e1lu prost\u0159ednictv\u00edm reforem vzd\u011bl\u00e1vac\u00edch syst\u00e9m\u016f a vytv\u00e1\u0159en\u00ed s\u00edt\u00ed vzd\u011bl\u00e1vac\u00edch instituc\u00ed. Fond soudr\u017enosti m\u00e1 na obdob\u00ed 2007\u20132013 rozpo\u010det 70 mld. \u20ac a&nbsp;p\u016fsob\u00ed v Bulharsku, v \u010cesk\u00e9 republice, v Estonsku, na Kypru, v Litv\u011b, v&nbsp;Loty\u0161sku, v Ma\u010farsku, na Malt\u011b, v Polsku, v Portugalsku, v Rumunsku, v \u0158ecku, na Slovensku, ve Slovinsku a v p\u0159echodn\u00e9m re\u017eimu tak\u00e9 ve \u0160pan\u011blsku. Fond soudr\u017enosti financuje \u010dinnosti v oblasti transevropsk\u00e9 dopravn\u00ed s\u00edt\u011b (zejm\u00e9na prioritn\u00ed projekty evropsk\u00e9ho z\u00e1jmu ur\u010den\u00e9 Evropskou uni\u00ed) a v oblasti \u017eivotn\u00edho prost\u0159ed\u00ed. Mezi evropsk\u00e9 fondy se \u0159ad\u00ed tak\u00e9 Evropsk\u00fd zem\u011bd\u011blsk\u00fd podp\u016frn\u00fd a garan\u010dn\u00ed fond (EAGGF) a Finan\u010dn\u00ed n\u00e1stroj pro podporu rybolovu (FIFG). Tyto dva n\u00e1stroje maj\u00ed v porovn\u00e1n\u00ed s ostatn\u00edmi fondy jen dopl\u0148kov\u00fd v\u00fdznam. Pomoc region\u00e1ln\u00ed politiky EU realizovan\u00e1 prost\u0159ednictv\u00edm v\u00fd\u0161e uveden\u00fdch fond\u016f je tedy zam\u011b\u0159ena na \u0159e\u0161en\u00ed nezam\u011bstnanosti, na zvy\u0161ov\u00e1n\u00ed konkurenceschopnosti, na zvy\u0161ov\u00e1n\u00ed vzd\u011blanosti a kvalifikace, na podporu hospod\u00e1\u0159sk\u00e9ho r\u016fstu, na&nbsp;zvy\u0161ov\u00e1n\u00ed kvality \u017eivota, na rozvoj dopravn\u00ed infrastruktury, na zlep\u0161ov\u00e1n\u00ed stavu \u017eivotn\u00edho prost\u0159ed\u00ed, na udr\u017eiteln\u00fd rozvoj atd. Jak tedy toto zam\u011b\u0159en\u00ed podpory z&nbsp;evropsk\u00fdch fond\u016f koresponduje s postoji obyvatel \u010cR? Do jak\u00fdch oblast\u00ed by tedy m\u011bla b\u00fdt podle obyvatel \u010cR sm\u011b\u0159ov\u00e1na pomoc z evropsk\u00fdch fond\u016f? Jak vypl\u00fdv\u00e1 z v\u00fdsledk\u016f v\u00fdzkumu Institutu evaluac\u00ed a soci\u00e1ln\u00edch anal\u00fdz, obyvatel\u00e9 \u010cR nej\u010dast\u011bji preferuj\u00ed vyu\u017e\u00edt evropsk\u00e9 dotace na \u0159e\u0161en\u00ed nezam\u011bstnanosti a investovat je obecn\u011b do zdravotnictv\u00ed. Do t\u011bchto dvou oblast\u00ed by sm\u011b\u0159ovala dotace v\u00edce ne\u017e polovina obyvatel. Za d\u016fle\u017eit\u00e9 jsou pova\u017eov\u00e1ny tak\u00e9 oblasti soci\u00e1ln\u00ed p\u00e9\u010de, \u0161kolstv\u00ed, vzd\u011bl\u00e1v\u00e1n\u00ed a rekvalifikace, \u017eivotn\u00ed prost\u0159ed\u00ed a rozvoj m\u011bst a obc\u00ed. Preference obyvatel \u010cR tedy v tomto p\u0159\u00edpad\u011b v\u00edce m\u00e9n\u011b koresponduj\u00ed se zam\u011b\u0159en\u00edm region\u00e1ln\u00ed politiky EU na podporu vzniku nov\u00fdch pracovn\u00edch m\u00edst, zvy\u0161ov\u00e1n\u00ed kvalifikace, ochranu \u017eivotn\u00edho prost\u0159ed\u00ed a zvy\u0161ov\u00e1n\u00ed kvality \u017eivota. V men\u0161\u00ed m\u00ed\u0159e by obyvatel\u00e9 \u010cR sm\u011b\u0159ovali evropsk\u00e9 dotace do oblasti v\u00fdzkum, v\u00fdvoje a inovac\u00ed, na dopravn\u00ed infrastrukturu, na podporu konkurenceschopnosti a na rozvoj mal\u00fdch firem (m\u00e9n\u011b ne\u017e p\u011btina). Zde je tedy patrn\u00fd ur\u010dit\u00fd nesoulad mezi prioritami podpory, jak je vn\u00edm\u00e1 EU, a&nbsp;jak je vn\u00edmaj\u00ed obyvatel\u00e9 \u010cR.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"520\" height=\"316\" src=\"https:\/\/evaltep.xcreative.cz\/wp-content\/uploads\/2023\/08\/OD_TAB6.jpg\" alt=\"\" class=\"wp-image-273\" srcset=\"https:\/\/evaltep.xcreative.cz\/wp-content\/uploads\/2023\/08\/OD_TAB6.jpg 520w, https:\/\/evaltep.xcreative.cz\/wp-content\/uploads\/2023\/08\/OD_TAB6-300x182.jpg 300w, https:\/\/evaltep.xcreative.cz\/wp-content\/uploads\/2023\/08\/OD_TAB6-123x75.jpg 123w, https:\/\/evaltep.xcreative.cz\/wp-content\/uploads\/2023\/08\/OD_TAB6-480x292.jpg 480w\" sizes=\"auto, (max-width:767px) 480px, 520px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Postoj ke sm\u011b\u0159ov\u00e1n\u00ed evropsk\u00fdch dotac\u00ed je diferencov\u00e1n zejm\u00e9na z hlediska pohlav\u00ed a v\u011bku. Zat\u00edmco mu\u017ei preferuj\u00ed \u010dast\u011bji sm\u011b\u0159ov\u00e1n\u00ed prost\u0159edk\u016f z&nbsp;evropsk\u00fdch fond\u016f na zvy\u0161ov\u00e1n\u00ed konkurenceschopnosti pr\u016fmyslu (17 % vs. 11 %), na v\u00fdstavbu \u017eeleznic a d\u00e1lnic (19 % vs. 13 %) a na rozvoj mal\u00fdch firem (14 % vs. 9 %), \u017eeny naopak preferuj\u00ed ve v\u011bt\u0161\u00ed m\u00ed\u0159e zam\u011b\u0159en\u00ed dotac\u00ed na \u017eivotn\u00ed prost\u0159ed\u00ed (33 % vs. 27 %), zdravotnictv\u00ed (58% vs. 50 %), soci\u00e1ln\u00ed p\u00e9\u010di (43 % vs. 36 %) a \u0161kolstv\u00ed, vzd\u011bl\u00e1v\u00e1n\u00ed a rekvalifikace (36 % vs. 29 %). Z hlediska v\u011bku ze z\u00edskan\u00fdch odpov\u011bd\u00ed vypl\u00fdv\u00e1, \u017ee lid\u00e9 mlad\u0161\u00ed ne\u017e 30 let preferuj\u00ed v\u00fdrazn\u011b \u010dast\u011bji ne\u017e star\u0161\u00ed respondenti sm\u011b\u0159ov\u00e1n\u00ed evropsk\u00fdch dotac\u00ed do \u0161kolstv\u00ed, vzd\u011bl\u00e1v\u00e1n\u00ed a rekvalifikac\u00ed (39 % vs. 30 %), zat\u00edmco lid\u00e9 ve v\u011bku 30 a\u017e 49 let preferuj\u00ed v\u00fdrazn\u011b \u010dast\u011bji ne\u017e ostatn\u00ed zam\u011b\u0159en\u00ed dotac\u00ed na zvy\u0161ov\u00e1n\u00ed konkurenceschopnosti pr\u016fmyslu (17 % vs. 12 %), na v\u00fdstavbu dopravn\u00ed infrastruktury (22 % vs. 13 %) a na rozvoj mal\u00fdch firem (14 % vs. 10 %), tedy na oblasti podporuj\u00edc\u00ed ekonomick\u00fd r\u016fst. Pro obyvatele star\u0161\u00ed ne\u017e 50 let je charakteristick\u00e1, ve srovn\u00e1n\u00ed s ostatn\u00edmi, dominantn\u00ed preference oblasti zdravotnictv\u00ed (64 % vs. 49 %) a oblasti soci\u00e1ln\u00ed p\u00e9\u010de (45 % vs.&nbsp;35 %).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V r\u00e1mci podrobn\u011bj\u0161\u00ed anal\u00fdzy postoj\u016f v oblasti zam\u011b\u0159en\u00ed evropsk\u00fdch dotac\u00ed byla provedena hierarchick\u00e1 shlukov\u00e1 anal\u00fdza jednotliv\u00fdch oblast\u00ed, do&nbsp;kter\u00fdch by podle obyvatel \u010cR m\u011bly sm\u011b\u0159ovat prost\u0159edky z evropsk\u00fdch fond\u016f. Na z\u00e1klad\u011b t\u00e9to shlukov\u00e9 anal\u00fdzy zalo\u017een\u00e9 na Wardov\u011b metod\u011b[7], lze definovat dv\u011b hlavn\u00ed skupiny oblast\u00ed, v r\u00e1mci kter\u00fdch jednotliv\u00e9 polo\u017eky vykazuj\u00ed podobnosti z pohledu preferenc\u00ed. Prvn\u00ed skupinu (shluk) tvo\u0159\u00ed \u0159e\u0161en\u00ed zam\u011bstnanosti, zdravotnictv\u00ed, \u0161kolstv\u00ed, vzd\u011bl\u00e1v\u00e1n\u00ed, rekvalifikace a&nbsp;soci\u00e1ln\u00ed p\u00e9\u010de (ve sch\u00e9matu 2 ozna\u010deny \u010dernou barvou). Druhou skupinu (shluk) tvo\u0159\u00ed ostatn\u00ed sledovan\u00e9 oblasti, tzn. \u017eivotn\u00ed prost\u0159ed\u00ed, rozvoj m\u011bst a&nbsp;obc\u00ed, zem\u011bd\u011blstv\u00ed a rozvoj venkova, v\u00fdstavba \u017eeleznic a d\u00e1lnic, v\u00fdzkum, v\u00fdvoj a&nbsp;inovace, konkurenceschopnost pr\u016fmyslu, zkvalit\u0148ov\u00e1n\u00ed ve\u0159ejn\u00e9 spr\u00e1vy a rozvoj mal\u00fdch firem (ve sch\u00e9matu 1 ozna\u010deny \u0161edou barvou).<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"520\" height=\"392\" src=\"https:\/\/evaltep.xcreative.cz\/wp-content\/uploads\/2023\/08\/OD_SCH2.jpg\" alt=\"\" class=\"wp-image-272\" srcset=\"https:\/\/evaltep.xcreative.cz\/wp-content\/uploads\/2023\/08\/OD_SCH2.jpg 520w, https:\/\/evaltep.xcreative.cz\/wp-content\/uploads\/2023\/08\/OD_SCH2-300x226.jpg 300w, https:\/\/evaltep.xcreative.cz\/wp-content\/uploads\/2023\/08\/OD_SCH2-99x75.jpg 99w, https:\/\/evaltep.xcreative.cz\/wp-content\/uploads\/2023\/08\/OD_SCH2-480x362.jpg 480w\" sizes=\"auto, (max-width:767px) 480px, 520px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Z hlediska zji\u0161t\u011bn\u00fdch preferenc\u00ed je z pohledu obyvatel \u010cR mnohem v\u00fdznamn\u011bj\u0161\u00ed sm\u011b\u0159ovat prost\u0159edky z evropsk\u00fdch fond\u016f zejm\u00e9na do prvn\u00edho shluku oblast\u00ed, tedy na \u0159e\u0161en\u00ed zam\u011bstnanosti, do zdravotnictv\u00ed, do \u0161kolstv\u00ed, vzd\u011bl\u00e1v\u00e1n\u00ed, na rekvalifikace a na soci\u00e1ln\u00ed p\u00e9\u010di. Obyvatel\u00e9 \u010cR tak jasn\u011b vyj\u00e1d\u0159ili, \u017ee preferuj\u00ed \u201esoci\u00e1ln\u00ed\u201c oblasti p\u0159ed oblastmi \u201eekonomick\u00fdmi\u201c a&nbsp;\u201etechnick\u00fdmi\u201c.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Informace o postoj\u00edch obyvatel \u010cR, kter\u00e9 se t\u00fdkaj\u00ed oblast\u00ed sm\u011b\u0159ov\u00e1n\u00ed prost\u0159edk\u016f z fond\u016f EU, p\u0159in\u00e1\u0161\u00ed d\u00e1le tak\u00e9 v\u00fdzkum Flash Eurobarometer \u010d. 298, v r\u00e1mci kter\u00e9ho byla mimo jin\u00e9 analyzov\u00e1na d\u016fle\u017eitost podpory vybran\u00fdch sektor\u016f \u010di oblast\u00ed. Podle v\u00fdsledk\u016f tohoto v\u00fdzkumu pova\u017euje v\u0161echny sledovan\u00e9 oblasti za d\u016fle\u017eit\u00e9 (tzn., \u017ee by do nich m\u011bly sm\u011b\u0159ovat evropsk\u00e9 dotace) v\u00edce ne\u017e polovina obyvatel \u010cR. Za v\u016fbec nejd\u016fle\u017eit\u011bj\u0161\u00ed pova\u017euj\u00ed obyvatel\u00e9 \u010cR sm\u011b\u0159ovat podporu z fond\u016f EU zejm\u00e9na do vzd\u011bl\u00e1vac\u00ed, zdravotn\u00ed a soci\u00e1ln\u00ed infrastruktury a do oblasti \u017eivotn\u00edho prost\u0159ed\u00ed. Tyto dv\u011b oblasti pova\u017euje za d\u016fle\u017eit\u00e9 t\u00e9m\u011b\u0159 90 % obyvatel. P\u0159ibli\u017en\u011b t\u0159i \u010dtvrtiny obyvatel pova\u017euj\u00ed za d\u016fle\u017eit\u00e9 sm\u011b\u0159ovat evropsk\u00e9 dotace tak\u00e9 na podporu mal\u00fdch podnikatelsk\u00fdch subjekt\u016f, na podporu v\u00fdzkumu a inovac\u00ed a&nbsp;na&nbsp;budov\u00e1n\u00ed nov\u00e9 dopravn\u00ed infrastruktury. Nepatrn\u011b ni\u017e\u0161\u00ed pod\u00edl obyvatel (p\u0159ibli\u017en\u011b dv\u011b t\u0159etiny) pova\u017euje za d\u016fle\u017eit\u00e9 podporovat projekty spojen\u00e9 s obnovitelnou a \u010distou energi\u00ed a tak\u00e9 turismus a kulturu. Podporu ostatn\u00edch sledovan\u00fdch oblast\u00ed (vzd\u011bl\u00e1v\u00e1n\u00ed zam\u011bstnanc\u016f, energetickou infrastrukturu a rozvoj internetov\u00e9ho p\u0159ipojen\u00ed) prost\u0159ednictv\u00edm evropsk\u00fdch dotac\u00ed pova\u017euj\u00ed za d\u016fle\u017eit\u00e9 t\u0159i p\u011btiny nebo m\u00e9n\u011b obyvatel \u010cR. Ze&nbsp;srovn\u00e1n\u00ed odpov\u011bd\u00ed obyvatel \u010cR s obyvateli cel\u00e9 EU je patrn\u00e9, \u017ee evropsk\u00e9 intervence do vzd\u011bl\u00e1v\u00e1n\u00ed, zdravotnictv\u00ed, soci\u00e1ln\u00ed oblasti a do oblasti \u017eivotn\u00edho prost\u0159ed\u00ed jsou nejd\u016fle\u017eit\u011bj\u0161\u00ed nejen pro obyvatele \u010cR, ale tak\u00e9 obecn\u011b pro obyvatele cel\u00e9 EU. Ze vz\u00e1jemn\u00e9ho srovn\u00e1n\u00ed d\u00e1le vypl\u00fdv\u00e1, \u017ee&nbsp;pro \u010cechy je d\u016fle\u017eit\u011bj\u0161\u00ed sm\u011b\u0159ovat evropskou pomoc na v\u00fdstavbu dopravn\u00ed infrastruktury, na podporu turismu a kultury a na podporu rozvoje internetov\u00e9ho p\u0159ipojen\u00ed, tedy do oblast\u00ed, kter\u00e9 jsou za celou EU hodnoceny jako m\u00e9n\u011b d\u016fle\u017eit\u00e9 z hlediska alokace evropsk\u00fdch dotac\u00ed. Na druh\u00e9 stran\u011b pod pr\u016fm\u011brem za celou EU se nach\u00e1z\u00ed hodnocen\u00ed d\u016fle\u017eitosti podpory mal\u00fdm podnik\u016fm, podpory vzd\u011bl\u00e1v\u00e1n\u00ed zam\u011bstnanc\u016f a podpory obnoviteln\u00e9 a \u010dist\u00e9 energie. V hodnocen\u00ed d\u016fle\u017eitosti ostatn\u00edch sledovan\u00fdch sektor\u016f (v\u00fdzkum a inovace a energetick\u00e1 infrastruktura) neexistuj\u00ed mezi obyvateli \u010cR a obyvateli cel\u00e9 EU \u017e\u00e1dn\u00e9 nebo jen zanedbateln\u00e9 diference. Jednotliv\u00e9 rozd\u00edly mezi \u010cR a celou EU jsou zobrazeny v tabulce 7.<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><img loading=\"lazy\" decoding=\"async\" width=\"520\" height=\"322\" class=\"wp-image-271\" style=\"\" src=\"https:\/\/evaltep.xcreative.cz\/wp-content\/uploads\/2023\/08\/OD_TAB7.jpg\" alt=\"\" srcset=\"https:\/\/evaltep.xcreative.cz\/wp-content\/uploads\/2023\/08\/OD_TAB7.jpg 520w, https:\/\/evaltep.xcreative.cz\/wp-content\/uploads\/2023\/08\/OD_TAB7-300x186.jpg 300w, https:\/\/evaltep.xcreative.cz\/wp-content\/uploads\/2023\/08\/OD_TAB7-121x75.jpg 121w, https:\/\/evaltep.xcreative.cz\/wp-content\/uploads\/2023\/08\/OD_TAB7-480x297.jpg 480w\" sizes=\"auto, (max-width:767px) 480px, 520px\" \/>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tak\u00e9 v\u00fdzkum Informovanost o fondech EU, kter\u00fd realizovala spole\u010dnost STEM\/MARK na za\u010d\u00e1tku roku 2011, poukazuje na postoje obyvatel \u010cR t\u00fdkaj\u00edc\u00ed se d\u016fle\u017eitosti oblast\u00ed sm\u011b\u0159ov\u00e1n\u00ed evropsk\u00fdch dotac\u00ed v r\u00e1mci region\u00e1ln\u00ed politiky EU. V tomto p\u0159\u00edpad\u011b byly zji\u0161\u0165ov\u00e1ny pouze t\u0159i nejd\u016fle\u017eit\u011bj\u0161\u00ed sektory, na kter\u00e9 by se m\u011bly evropsk\u00e9 dotace prioritn\u011b zam\u011b\u0159it. Podle tohoto v\u00fdzkumu by obyvatel\u00e9 \u010cR sm\u011b\u0159ovali prost\u0159edky z evropsk\u00fdch fond\u016f p\u0159edev\u0161\u00edm do zdravotnictv\u00ed a do oblast\u00ed spojen\u00fdch s \u017eivotn\u00edm prost\u0159ed\u00edm. Zdravotnictv\u00ed pova\u017euje za nejd\u016fle\u017eit\u011bj\u0161\u00ed oblast podpory polovina obyvatel, oblast \u017eivotn\u00edho prost\u0159ed\u00ed pak 43 % obyvatel. Pomoc by m\u011bla d\u00e1le sm\u011b\u0159ovat tak\u00e9 do oblasti \u0161kolstv\u00ed, vzd\u011bl\u00e1v\u00e1n\u00ed, rekvalifikac\u00ed a do oblasti dopravy, jak si mysl\u00ed t\u00e9m\u011b\u0159 dv\u011b p\u011btiny obyvatel. Jako m\u00e9n\u011b d\u016fle\u017eit\u00e9 (nikoliv v\u0161ak ned\u016fle\u017eit\u00e9) jsou z hlediska sm\u011b\u0159ov\u00e1n\u00ed pomoci z Evropsk\u00e9 unie pova\u017eov\u00e1ny oblast \u0159e\u0161en\u00ed nezam\u011bstnanosti, oblast soci\u00e1ln\u00ed p\u00e9\u010de a obecn\u011b zem\u011bd\u011blstv\u00ed a rozvoj venkova. Pomoc pro tyto sektory pova\u017euje za d\u016fle\u017eitou t\u0159etina a\u017e \u010dtvrtina obyvatel. P\u0159ibli\u017en\u011b p\u011btina si mysl\u00ed, \u017ee by pomoc z&nbsp;region\u00e1ln\u00ed politiky EU m\u011bla b\u00fdt sm\u011b\u0159ov\u00e1na na rozvoj m\u011bst a obc\u00ed. Oblasti, kter\u00e9 by m\u011bly zaji\u0161\u0165ovat a pod\u00edlet se na ekonomick\u00e9m rozvoji a prosperit\u011b (v\u00fdzkum, v\u00fdvoj, inovace a konkurenceschopnost pr\u016fmyslu a slu\u017eeb), \u0159ad\u00ed mezi nejd\u016fle\u017eit\u011bj\u0161\u00ed jen p\u0159ibli\u017en\u011b desetina obyvatel \u010cR<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"520\" height=\"337\" src=\"https:\/\/evaltep.xcreative.cz\/wp-content\/uploads\/2023\/08\/OD_TAB8.jpg\" alt=\"\" class=\"wp-image-270\" srcset=\"https:\/\/evaltep.xcreative.cz\/wp-content\/uploads\/2023\/08\/OD_TAB8.jpg 520w, https:\/\/evaltep.xcreative.cz\/wp-content\/uploads\/2023\/08\/OD_TAB8-300x194.jpg 300w, https:\/\/evaltep.xcreative.cz\/wp-content\/uploads\/2023\/08\/OD_TAB8-116x75.jpg 116w, https:\/\/evaltep.xcreative.cz\/wp-content\/uploads\/2023\/08\/OD_TAB8-480x311.jpg 480w\" sizes=\"auto, (max-width:767px) 480px, 520px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Z postoj\u016f obyvatel \u010cesk\u00e9 republiky, kter\u00e9 vypl\u00fdvaj\u00ed z v\u00fd\u0161e uveden\u00fdch v\u00fdzkum\u016f, je tedy patrn\u00e9, \u017ee \u010ce\u0161i obecn\u011b pova\u017euj\u00ed za d\u016fle\u017eit\u00e9 sm\u011b\u0159ovat prost\u0159edky z evropsk\u00fdch fond\u016f do v\u0161ech sledovan\u00fdch oblast\u00ed. Je zde v\u0161ak patrn\u00e1 v\u011bt\u0161\u00ed preference vybran\u00fdch oblast\u00ed, jako jsou zejm\u00e9na zdravotnictv\u00ed, \u017eivotn\u00ed prost\u0159ed\u00ed, vzd\u011bl\u00e1v\u00e1n\u00ed, rekvalifikace, \u0159e\u0161en\u00ed nezam\u011bstnanosti, soci\u00e1ln\u00ed slu\u017eby a doprava. Naopak prioritn\u00ed oblasti region\u00e1ln\u00ed politiky EU, jako je v\u00fdzkum, v\u00fdvoj, inovace a zvy\u0161ov\u00e1n\u00ed konkurenceschopnosti, pova\u017euj\u00ed obyvatel\u00e9 \u010cR z hlediska sm\u011b\u0159ov\u00e1n\u00ed evropsk\u00fdch dotac\u00ed za m\u00e9n\u011b d\u016fle\u017eit\u00e9 a&nbsp;v\u00fdznamn\u00e9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Z\u00e1v\u011br<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jednotliv\u00e9 v\u00fdzkumy poskytuj\u00ed v\u011bt\u0161inou p\u0159ibli\u017en\u011b stejn\u00e1 \u010di podobn\u00e1 data o znalostech jednotliv\u00fdch opera\u010dn\u00edch program\u016f, realizovan\u00fdch projekt\u016f a jejich hodnocen\u00ed. Na z\u00e1klad\u011b zji\u0161t\u011bn\u00e9 m\u00edry pov\u011bdom\u00ed a jej\u00edch zm\u011bn v&nbsp;\u010dase a na z\u00e1klad\u011b testov\u00e1n\u00ed a srovn\u00e1n\u00ed experiment\u00e1ln\u00ed a kontroln\u00ed skupiny respondent\u016f, lze vyslovit hypot\u00e9zu o \u00fa\u010dinn\u00e9 komunikaci vzhledem k napl\u0148ov\u00e1n\u00ed specifick\u00e9ho c\u00edle komunikace zvy\u0161ov\u00e1n\u00ed pov\u011bdom\u00ed o opera\u010dn\u00edch programech a roz\u0161i\u0159ov\u00e1n\u00ed informovanosti o existenci opera\u010dn\u00edch program\u016f, kter\u00fd se t\u00fdk\u00e1 c\u00edlov\u00e9 skupiny \u0161irok\u00e1 ve\u0159ejnost. M\u00edra \u00fa\u010dinnosti se v\u0161ak nap\u0159\u00ed\u010d jednotliv\u00fdmi opera\u010dn\u00edmi program li\u0161\u00ed. Jak vypl\u00fdv\u00e1 nejen z&nbsp;v\u00fdzkumu Institutu evaluac\u00ed a soci\u00e1ln\u00edch anal\u00fdz, v&nbsp;pov\u011bdom\u00ed o jednotliv\u00fdch opera\u010dn\u00edch programech existuj\u00ed diference a \u00fa\u010dinnost komunika\u010dn\u00edch aktivit jednotliv\u00fdch opera\u010dn\u00edch program\u016f (i z&nbsp;pohledu zm\u011bny pov\u011bdom\u00ed v&nbsp;\u010dase) je tak nestejnom\u011brn\u00e1. Na \u00fa\u010dinnost komunikace poukazuje tak\u00e9 m\u00edra pov\u011bdom\u00ed a hodnocen\u00ed konkr\u00e9tn\u00edch projekt\u016f. Ve srovn\u00e1n\u00ed s&nbsp;Evropskou uni\u00ed maj\u00ed obyvatel\u00e9 \u010cR vysok\u00e9 pov\u011bdom\u00ed o realizovan\u00fdch projektech ve sv\u00e9m okol\u00ed a tyto projekty jsou vn\u00edm\u00e1ny p\u0159ev\u00e1\u017en\u011b pozitivn\u011b. Pokud obyvatel\u00e9 \u010cR ve sv\u00e9m okol\u00ed zaznamenali n\u011bjak\u00fd projekt financovan\u00fd z&nbsp;evropsk\u00fdch fond\u016f, jedn\u00e1 se zejm\u00e9na o projekty spojen\u00e9 s&nbsp;dopravou a dopravn\u00ed infrastrukturou, s&nbsp;\u017eivotn\u00edm prost\u0159ed\u00edm a&nbsp;s&nbsp;podporou zam\u011bstnanosti. Tyto oblasti spolu se zdravotnictv\u00edm, soci\u00e1ln\u00edmi slu\u017ebami a vzd\u011bl\u00e1v\u00e1n\u00edm, pat\u0159\u00ed z\u00e1rove\u0148 mezi oblasti,<br>do kter\u00fdch by obyvatel\u00e9 \u010cR prost\u0159edky z&nbsp;evropsk\u00fdch fond\u016f prioritn\u011b sm\u011b\u0159ovali.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pro korektn\u00ed vyhodnocen\u00ed dopadu\/\u00fa\u010dinnosti komunikace by bylo zapot\u0159eb\u00ed metodicky spr\u00e1vn\u00e9ho nastaven\u00ed experiment\u00e1ln\u00ed a kontroln\u00ed skupiny (p\u0159esn\u00e9 rozli\u0161en\u00ed respondent\u016f podle znalosti komunika\u010dn\u00edch aktivit). Toto p\u0159esn\u00e9 rozli\u0161en\u00ed v\u0161ak nebylo mo\u017en\u00e9, a proto byla vyu\u017eita segmentace podle krit\u00e9ri\u00ed, kter\u00e1 se tomuto p\u0159esn\u00e9mu rozli\u0161en\u00ed p\u0159ibli\u017euj\u00ed. Z tohoto d\u016fvodu zji\u0161t\u011bn\u00e9 z\u00e1v\u011bry pouze poukazuj\u00ed na mo\u017enou \u00fa\u010dinnost, kterou v\u0161ak nelze z&nbsp;evalua\u010dn\u00edho hlediska 100% potvrdit.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Pozn\u00e1mky pod \u010darou:<\/strong><br>[1] viz \u010dasopis DG Regio Panorama \u010d. 48<br>[2] viz Flash Eurobarometer 298<br>[3] viz nap\u0159\u00edklad Wokoun (2011)<br>[4] Intern\u00ed validita odkazuje na zjevn\u00e9 \u00fa\u010dinky\/efekty programu, kter\u00e9 jsou skute\u010dn\u00fdm d\u016fsledkem realizace programu, a nikoli jin\u00fdch faktor\u016f\/vliv\u016f (Robson, 2000).<br>[5] nap\u0159. P\u0159ikrylov\u00e1, Jahodov\u00e1 (2010); De Pelsmacker et al. (2003)<br>[6] viz KPMG (2011)<br>[7] Tato metoda vych\u00e1z\u00ed z anal\u00fdzy rozptylu. Vyb\u00edr\u00e1 takov\u00e9 shluky ke slou\u010den\u00ed, kde je minim\u00e1ln\u00ed sou\u010det \u010dtverc\u016f. Po\u017eaduje vyj\u00e1d\u0159en\u00ed vzd\u00e1lenosti objekt\u016f \u010dtvercovou euklidovskou vzd\u00e1lenost\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Zdroje<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">[1] De Pelsmacker, P., Geuens, M., Van der Bergh, J. (2003). Marketingov\u00e1 komunikace. Praha: Grada Publishing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">[2] DG Regio (2013) \u201eBetter and more effective communication\u201c [online]. Panorama 48: 27-31 [cit. 2014-02-20]. Dostupn\u00fd z: http:\/\/ec.europa.eu\/regional_policy\/information\/panorama\/index_cs.cfm<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">[3] HOPE-E.S. Evaluace komunika\u010dn\u00edho pl\u00e1nu OP VK [online]. Brno: HOPE-E.S. [cit. 2011\u201303\u201330]. Dostupn\u00e9 z: http:\/\/www.esfcr.cz\/file\/8200\/<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">[4] HOPE-E.S. Evaluace komunika\u010dn\u00ed strategie a publicity OP VaVpI [online]. Brno: HOPE-E.S. [cit. 2011\u201304\u201308]. Dostupn\u00e9 z: http:\/\/www.msmt.cz\/file\/16808<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">[5] KPMG. EU Funds in Central and Eastern Europe: Progress report 2007\u20132012 [online]. [cit. 2013-07-05]. Dostupn\u00e9 z: http:\/\/www.kpmg.com\/pl\/en\/issuesandinsights\/articlespublications\/pages\/eu-funds-in-central-and-eastern-europe-progress-report-2007-2012.aspx<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">[6] Magistr\u00e1t hl. m. Prahy. V\u00fdro\u010dn\u00ed zpr\u00e1va OP Praha adaptabilita za rok 2011 [online]. Praha: Magistr\u00e1t hl. M. Prahy [cit. 2012\u201303\u201321]. Dostupn\u00e9 z: http:\/\/www.prahafondy.eu\/cz\/oppa\/dokumenty\/vyrocni-zpravy.html<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">[7] MD \u010cR. V\u00fdro\u010dn\u00ed zpr\u00e1va OP Doprava za rok 2010 [online]. Praha: MD \u010cR [cit. 2011\u201306\u201315]. Dostupn\u00e9 z: http:\/\/www.opd.cz\/cz\/vyrocni-zpravy-OPD<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">[8] MPO \u010cR. V\u00fdro\u010dn\u00ed zpr\u00e1va Opera\u010dn\u00edho programu Podnik\u00e1n\u00ed a inovace za&nbsp;rok 2010 [online]. Praha: MPO \u010cR [cit. 2011\u201305\u201317]. Dostupn\u00e9 z: http:\/\/www.mpo-oppi.cz\/media\/273-vyrocni-zpravy-oppi-za-roky-07-08-09-10-1112.html<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">[9] M\u017dP \u010cR. V\u00fdro\u010dn\u00ed zpr\u00e1va za rok 2010, OP\u017dP [online]. Praha: M\u017dP \u010cR [cit. 2011\u201306\u201329]. Dostupn\u00e9 z: http:\/\/www.opzp.cz\/sekce\/522\/vyrocni-zpravy\/<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">[10] Na\u0159\u00edzen\u00ed Rady (ES) \u010d. 1083\/2006 o obecn\u00fdch ustanoven\u00edch o Evropsk\u00e9m fondu pro region\u00e1ln\u00ed rozvoj, Evropsk\u00e9m soci\u00e1ln\u00edm fondu a Fondu soudr\u017enosti a o zru\u0161en\u00ed na\u0159\u00edzen\u00ed (ES) \u010d. 1260\/1999. 2006. Dostupn\u00fd tak\u00e9 z: http:\/\/<br>eur-lex.europa.eu\/LexUriServ\/LexUriServ.do?uri=OJ:L:2006:210:0025:0078:CS:PDF<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">[11] NAVIGA 4. Evaluace komunika\u010dn\u00edch a propaga\u010dn\u00edch aktivit OP LZZ a&nbsp;realizace komunika\u010dn\u00edho pl\u00e1nu. [online]. Praha: NAVIGA 4 [cit. 2011\u201304\u201311]. Dostupn\u00e9 z: http:\/\/www.esfcr.cz\/file\/8122\/<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">[12] NAVIGA 4. Evaluace komunika\u010dn\u00edch a propaga\u010dn\u00edch aktivit IOP [online]. Praha: NAVIGA 4 [cit. 2011\u201303\u201331]. Dostupn\u00e9 z: http:\/\/www.strukturalni-fondy.cz\/cs\/Microsites\/Integrovany-OP\/O-programu\/Dokumenty<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">[13] NAVIGA 4. Evaluace komunika\u010dn\u00edch a propaga\u010dn\u00edch aktivit OPPA a OPPK [online]. Praha: NAVIGA 4 [cit. 2011\u201306\u201314]. Dostupn\u00e9 z: http:\/\/www.prahafondy.eu\/userfiles\/File\/OPPA%20dokumenty\/Evaluace\/Evaluace_KoP_OPPA_OPPK_Zaverecna_zprava.pdf<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">[14] NAVIGA 4. Vyhodnocen\u00ed pln\u011bn\u00ed Komunika\u010dn\u00edho pl\u00e1nu Opera\u010dn\u00edho programu Doprava [online]. Praha: NAVIGA 4 [cit. 2011\u201304\u201329]. Dostupn\u00e9 z: http:\/\/www.opd.cz\/cz\/Studie-a-analyzy<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">[15] Navreme Boheme. Evaluace realizace Komunika\u010dn\u00edho pl\u00e1nu Region\u00e1ln\u00edho opera\u010dn\u00edho programu NUTS II Severov\u00fdchod a realizace komunika\u010dn\u00edch a&nbsp;propaga\u010dn\u00edch aktivit [online]. Praha: Navreme Boheme [cit. 2010\u201312\u201319]. Dostupn\u00e9 z: http:\/\/www.rada-severovychod.cz\/file\/1434<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">[16] Port\u00e1l zam\u011b\u0159en\u00fd na informace o struktur\u00e1ln\u00edch fondech [online]. MMR. [cit. 2013\u201309\u201312]. Dostupn\u00e9 z: http:\/\/www.strukturalni-fondy.cz<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">[17] P\u0159ikrylov\u00e1, J., Jahodov\u00e1, H. (2010). Modern\u00ed marketingov\u00e1 komunikace. Praha: Grada Publishing<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">[18] Region\u00e1ln\u00ed politika \u2013 Inforegio [on-line]. Evropsk\u00e1 komise \u00a92013. [cit. 2013-09-12]. Dostupn\u00e9 z: http:\/\/ec.europa.eu\/regional_policy\/index_cs.cfm<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">[19] Region\u00e1ln\u00ed rada regionu soudr\u017enosti Severoz\u00e1pad. V\u00fdro\u010dn\u00ed zpr\u00e1va Region\u00e1ln\u00edho opera\u010dn\u00edho programu regionu soudr\u017enosti Severoz\u00e1pad za rok 2010 [online]. \u00dast\u00ed nad Labem: Region\u00e1ln\u00ed rada regionu soudr\u017enosti Severoz\u00e1pad [cit. 2011\u201306\u201301]. Dostupn\u00e9 z: http:\/\/www.nuts2severozapad.cz\/ropsz\/ropsz-info\/vyrocni-zpr\u00e1vy<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">[20] Region\u00e1ln\u00ed rada regionu soudr\u017enosti Jihov\u00fdchod. Evaluace dosavadn\u00edho prov\u00e1d\u011bn\u00ed Komunika\u010dn\u00edho pl\u00e1nu ROP jihov\u00fdchod [online]. Brno: Region\u00e1ln\u00ed rada regionu soudr\u017enosti Jihov\u00fdchod [cit. 2011]. Dostupn\u00e9 z: http:\/\/www.jihovychod.cz\/vysledky-rop\/vyrocni-zpravy-rop-jv<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">[21] Region\u00e1ln\u00ed rada regionu soudr\u017enosti Jihoz\u00e1pad. Evaluace komunika\u010dn\u00edch a&nbsp;publicitn\u00edch aktivit ROP NUTS II Jihoz\u00e1pad [online]. \u010cesk\u00e9 Bud\u011bjovice: Region\u00e1ln\u00ed rada regionu soudr\u017enosti Jihoz\u00e1pad [cit. 2011\u201301\u201301]. Dostupn\u00e9 z: http:\/\/www.rr-jihozapad.cz\/?menu=rop-jihozapad&amp;art=prubeh-realizace-evaluace<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">[22] Region\u00e1ln\u00ed rada regionu soudr\u017enosti St\u0159edn\u00ed \u010cechy. Evaluace realizace Komunika\u010dn\u00edho pl\u00e1nu ROP S\u010c [online]. Praha: Region\u00e1ln\u00ed rada regionu soudr\u017enosti St\u0159edn\u00ed \u010cechy [cit. 2011\u201304]. Dostupn\u00e9 z: http:\/\/www.ropstrednicechy.cz\/documents.php?mid=030441f2-1036-11e1-a696-5254003d369a<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">[23] Region\u00e1ln\u00ed rada regionu soudr\u017enosti St\u0159edn\u00ed Morava. Evaluace komunika\u010dn\u00edch aktivit v letech 2007 \u2013 2010, ROP St\u0159edn\u00ed Morava [online]. Olomouc: Region\u00e1ln\u00ed rada regionu soudr\u017enosti St\u0159edn\u00ed Morava [cit. 2011\u201302\u201328]. Dostupn\u00e9 z: http:\/\/www.rr-strednimorava.cz\/<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">[24] Robson, C. (2000). Small-Scale Evaluation. Thousand Oaks, Calif: Sage.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">[25] Stejskal, J., Kov\u00e1rn\u00edk, J. (2009). Region\u00e1ln\u00ed politika a jej\u00ed n\u00e1stroje. Praha: Port\u00e1l.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">[26] STEM\/MARK. Informovanost o fondech EU [online]. STEM\/MARK \u00a9 2011 [cit. 2011\u201304]. Dostupn\u00e9 z: https:\/\/www.strukturalni-fondy.cz\/cs\/Fondy-EU\/Narodni-organ-pro-koordinaci\/Publicita\/Novinky-Publicity\/Dotazni<br>kove-setreni-Informovanost-o-EU-fondech<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">[27] The Gallup Organization. Citizens\u2019 awareness and perceptions of EU regional policy [online]. The Gallup Organization \u00a9 2010 [cit. 2010\u201310]. Dostupn\u00e9 z: http:\/\/ec.europa.eu\/public_opinion\/flash\/fl_298_en.pdf<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">[28] Wokoun, R., Mates, P., Kade\u0159\u00e1bkov\u00e1, J. et al. (2011). Z\u00e1klady region\u00e1ln\u00edch v\u011bd a ve\u0159ejn\u00e9 spr\u00e1vy. Plze\u0148: Ale\u0161 \u010cen\u011bk<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Paper analyses awareness of inhabitants of Czech Republic on operational programmes, awareness on implemented projects supported by EU funds and also analyses benefits of these projects. Through this analysis is generally examined the effectiveness of communication at the level of operational programmes. In the context with the awareness on implemented projects, and in particular with the awareness on the areas of implementation of these projects, attention is also paid to the confrontation of areas actually supported by EU funds and the preferences and attitudes of inhabitants of the Czech Republic regarding this issue. Based on the comparison of conducted researches that cover the given issue, it can be told that almost all results are similar or the same. Furthermore the analyzed findings indicate high effectiveness of communication towards target group of general population.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[26],"tags":[],"class_list":["post-1340","post","type-post","status-publish","format-standard","hentry","category-articles"],"acf":[],"_links":{"self":[{"href":"https:\/\/evaltep.xcreative.cz\/en\/wp-json\/wp\/v2\/posts\/1340","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/evaltep.xcreative.cz\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/evaltep.xcreative.cz\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/evaltep.xcreative.cz\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/evaltep.xcreative.cz\/en\/wp-json\/wp\/v2\/comments?post=1340"}],"version-history":[{"count":2,"href":"https:\/\/evaltep.xcreative.cz\/en\/wp-json\/wp\/v2\/posts\/1340\/revisions"}],"predecessor-version":[{"id":1343,"href":"https:\/\/evaltep.xcreative.cz\/en\/wp-json\/wp\/v2\/posts\/1340\/revisions\/1343"}],"wp:attachment":[{"href":"https:\/\/evaltep.xcreative.cz\/en\/wp-json\/wp\/v2\/media?parent=1340"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/evaltep.xcreative.cz\/en\/wp-json\/wp\/v2\/categories?post=1340"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/evaltep.xcreative.cz\/en\/wp-json\/wp\/v2\/tags?post=1340"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}